Pengaruh social advertising terhadap buying behavior
Info Katalog
File Repositori
Nomor Panggil : 022001901277
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Moch Sabur
Subyek : Brand loyalty;Impulse buying - Marketing
Kata Kunci : social advertising, brand image and buying behavior.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001901277_Halaman-Judul.pdf | ||
| 2. | 2023_TA_SMJ_022001901277_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001901277_Bab-1-Pendahuluan.pdf | ||
| 4. | 2023_TA_SMJ_022001901277_Bab-2-Tinjauan-Pustaka.pdf |
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| 5. | 2023_TA_SMJ_022001901277_Bab-3-Metodologi-Penelitian.pdf |
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| 6. | 2023_TA_SMJ_022001901277_Bab-4-Analisis-dan-Pembahasan.pdf |
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| 7. | 2023_TA_SMJ_022001901277_Bab-5-Kesimpulan.pdf |
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| 8. | 2023_TA_SMJ_022001901277_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001901277_Lampiran.pdf |
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P Penelitian ini bertujuan untuk mengetahui pengaruh Social advertising , Brand image &Buying Behavior pada Konsumen pakaian muslim. Metode yang digunakan dalam pengambilan sampel dalam penelitian ini menggunakan google form. Sampel yang digunakan dalam penelitian ini berjumlah 253 responden melalui metode non probability sampling dengan teknik purposive sampling. Alat analisis data yang digunakan dalam penelitian ini adalah Structural Equation Model (SEM) dengan alat olah data SPSS dan AMOS. Hasil penelitian ini menunjukkan social advertising berpengaruh positif terhadap Brand Image, Social Advertisingberpengaruh positif terhadap buying behavior, Brand Imageberpengaruh positif terhadap Buying behavior
T This study aims to determine the effect of social advertising, brand image mediating buying behavior on consumers of Muslim clothing. The method used in sampling in this study uses the Google form. The sample used in this study amounted to 253 respondents through the non-probability sampling method with purposive sampling technique. The data analysis tool used in this study is the Structural Equation Model (SEM) with SPSS and AMOS data processing tools. The results of this study indicate that social advertising has a positive effect on Brand Image, Social Advertising has a positive effect on buying behavior, Brand Image has a positive effect on buying behavior
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