sikap pengguna terhadap intesitas perilaku social media marketing : jual beli mobil bekas
Info Katalog
File Repositori
Nomor Panggil : 022001902088
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Robert Kristaung
Subyek : Marketing - Management;Commerce - Marketing
Kata Kunci : perceived usefulness, perceived ease of use, attitudes towards using social media marketing.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001902088_Halaman-Judul.pdf | ||
| 2. | 2023_TA_SMJ_022001902088_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001902088_Bab-1_Pendahuluan.pdf | ||
| 4. | 2023_TA_SMJ_022001902088_Bab-2-_Tinjauan-Pustaka.pdf |
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| 5. | 2023_TA_SMJ_022001902088_Bab-3_Metode-Penelitian.pdf |
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| 6. | 2023_TA_SMJ_022001902088_Bab-4_Analisa-&-Pembahasan.pdf |
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| 7. | 2023_TA_SMJ_022001902088_Bab-5_Kesimpulan.pdf |
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| 8. | 2023_TA_SMJ_022001902088_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001902088_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji dan menganalisa pengaruh perilaku social media marketing terhadap jual beli mobil bekas. Sampel yang digunakan dalam penelitian ini berjumlah 150 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) Perceived Usefulness berpengaruh positif terhadap Attitudes Toward Usage of Social Media Marketing , (2) Perceive Ease of Use berpengaruh positif terhadap Attitudes Toward Usage of Social Media Marketing, dan (3) Attitudes Toward Usage of Social Media Marketing berpengaruh positif terhadap Behavior Intention for Usage of Social Media Marketing.
T This study aims to examine and analyze the influence of social media marketing behavior on buying and selling used cars. The sample used in this study amounted to 150 respondents. The sampling technique used was purposive sampling. Data were analyzed using the Structural Equation Model (SEM) method. The results of this study are: (1) Perceived Usefulness has a positive effect on Attitudes Toward Usage of Social Media Marketing, (2) Perceived Ease of Use has a positive effect on Attitudes Toward Usage of Social Media Marketing, and (3) Attitudes Toward Usage of Social Media Marketing has a positive effect on behavioral intention to use social media marketing.
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Universitas
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