DETAIL KOLEKSI

Pengaruh E-commerce website sampai pemenuhan pemesanan konsumen terhadap kepuasan, loyalitas dan word of mouth


Oleh : Odelia Putri Shabrina

Info Katalog

Nomor Panggil : 022001901099

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Yolanda Masnita Siagian

Subyek : Electronic commerce;Web sites

Kata Kunci : website attractiveness, website functionality, website security, consumer fulfillment

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2023_TA_SMJ_022001901099_Halaman-Judul.pdf 11
2. 2023_TA_SMJ_022001901099_Lembar-Pengesahan.pdf 7
3. 2023_TA_SMJ_022001901099_Bab-1_Pendahuluan.pdf 80
4. 2023_TA_SMJ_022001901099_Bab-2_Tinjauan-Pustaka.pdf 12
5. 2023_TA_SMJ_022001901099_Bab-3_Metode-Penelitian.pdf 16
6. 2023_TA_SMJ_022001901099_Bab-4_Analisis-dan-Pembahasan.pdf 11
7. 2023_TA_SMJ_022001901099_Bab-5_Kesimpulan.pdf 5
8. 2023_TA_SMJ_022001901099_Daftar-Pustaka.pdf 15
9. 2023_TA_SMJ_022001901099_Lampiran.pdf 54

P Penelitian ini bertujuan untuk menguji dan menganalisis peran Website Attractiveness, Website Functionality, Website Security, dan Consumer Fulfillment terhadap Consumer e- Satisfaction, Consumer e-Loyalty dan e-WOM. Sampel yang digunakan dalam penelitian ini berjumlah 170 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode SEM. Hasil dari penelitian ini (1) Website Attractiveness berpengaruh positif terhadap Consumer e-Satisfaction (2) Website functionally berpengaruh positif terhadap Consumer e-Satisfaction (3) Website Security berpengaruh positif terhadap Consumer e-Satisfaction (4) Consumer e-Satisfaction berpengaruh positif terhadap Consumer e-Loyalty (5) Consumer Fulfillment tidak berpengaruh terhadap Consumer e- Satisfaction (6) Consumer Fulfillment berpengaruh positif terhadap Consumer e-Loyalty (7) Consumer Fulfillment tidak berpengaruh terhadap e-WOM (8) Consumer e-Satisfaction berpengaruh positif terhadap e-WOM.Kata kunci: Daya Tarik Situs Web, Fungsionalitas Situs Web, Keamanan Situs Web, Pemenuhan Kebutuhan Konsumen, Kepuasan Elektronik Konsumen, Loyalitas Elektronik Konsumen, Elektronik mulut ke mulut.

T This study aims to test and analyze the role of Website Attractiveness, Website Functionality, Website Security, and Consumer Fulfillment on Consumer e-Satisfaction, Consumer e-Loyalty and e-WOM. The sample used in this study amounted to 170 respondents. The sampling technique used was purposive sampling. The data were analyzed using the SEM method. The results of this study: (1) Website Attractiveness has a positive effect on Consumer e-Satisfaction (2) Website Functionality has a positive effect on Consumer e-Satisfaction (3) Website Security has a positive effect on Consumer e-Satisfaction (4) Consumer e-Satisfaction has a positive effect on Consumer e-Loyalty (5) Consumer Fulfillment has no effect on Consumer e-Satisfaction (6) Consumer Fulfillment has a positive effect on Consumer e- Loyalty (7) Consumer Fulfillment has no effect on e-WOM (8) Consumer e-Satisfaction has a positive effect on e-WOM.

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