DETAIL KOLEKSI

Pengaruh consumer engagement pada situs website travel online terhadap purchase intentions


Oleh : Erlangga Ihzapraja

Info Katalog

Nomor Panggil : 022001800023

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Husna Leila Yusran

Subyek : Web sites - Marketing;Travel agents

Kata Kunci : perceived information ouality, perceived ease of use, perceived interactivity, online consumer engag

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2022_TA_SMJ_022001800023_Halaman-Judul.pdf 11
2. 2022_TA_SMJ_022001800023_Lembar-Pengesahan.pdf 6
3. 2022_TA_SMJ_022001800023_Bab-1-Pendahuluan.pdf 8
4. 2022_TA_SMJ_022001800023_Bab-2-Tinjauan-Pustaka.pdf 7
5. 2022_TA_SMJ_022001800023_Bab-3-Metode-Penelitian.pdf 21
6. 2022_TA_SMJ_022001800023_Bab-4-Analisis-dan-Pembahasan.pdf 14
7. 2022_TA_SMJ_022001800023_Bab-5-Kesimpulan.pdf 4
8. 2022_TA_SMJ_022001800023_Daftar-Pustaka.pdf 5
9. 2022_TA_SMJ_022001800023_Lampiran.pdf 21

P Penelitian ini bertujuan untuk mencari tahu, menguji dan menganalisis faktor-faktor yang dapat mempengaruhi Purchase Intentions. Penelitian ini menggunakan metodePurposive sampling dimana data dikumpulkan secara langsung melalui penyebarankuesioner kepada 220 responden dan diolah menggunakan metode analisis StructuralEquation Model (SEM).Hasil dari penelitian menunjukan bahwa terdapat pengaruh positif PerceivedInformation Quality terhadap Online Consumer Engagement, Perceived Ease of Useterhadap Online Consumer Engagement. terdapat pengaruh positif Perceived Interactivityterhadap Online Consumer Engagement, terdapat pengaruh positif Online ConsumerEngagement terhadap Purchase Intentions.

T This study aims to find out, test and analyze the factors that can influence PurchaseIntentions. This study used the Purposive sampling method where data was collecteddirectly through the distribution of questionnaires to 220 respondents and processed usingthe Structural Equation Model (SEM) analysis method. The results of the study show that there is a positive influence of Perceived Information Quality on Online Consumer Engagement, Perceived Ease of Use on Online Consumer Engagement. there is a positive influence of Perceived Interactivity on Online Consumer Engagement, and there is a positive influence of Online Consumer Engagement on Purchase Intentions.

Bagaimana Anda menilai Koleksi ini ?