Anteseden dan konsekuensi OBC trust dan repurchase intention.

DETAIL KOLEKSI

Anteseden dan konsekuensi OBC trust dan repurchase intention.

Oleh : Kevin Aditya Putra Pratama

Info Katalog

Nomor Panggil : 022001805011

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Robert Kristaung

Subyek : Consumer satisfaction;Marketing - Management

Kata Kunci : eWOM, trust, loyalty, online community, brand, repurchase.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2022_TA_SMJ_022001805011_Halaman-Judul.pdf
2.	2022_TA_SMJ_022001805011_Lembar-Pengesahan.pdf
3.	2022_TA_SMJ_022001805011_Bab-1-Pendahuluan.pdf
4.	2022_TA_SMJ_022001805011_Bab-2-Tinjauan-Pustaka.pdf
5.	2022_TA_SMJ_022001805011_Bab-3-Metode-Penelitian.pdf
6.	2022_TA_SMJ_022001805011_Bab-4-Analisis-dan-Pembahasan.pdf
7.	2022_TA_SMJ_022001805011_Bab-5-Kesimpulan.pdf
8.	2022_TA_SMJ_022001805011_-Daftar-Pustaka.pdf
9.	2022_TA_SMJ_022001805011_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisis pengaruh Brand Trust terhadap OBC Trust, Brand Trust terhadap Repurchase Intention, OBC Trust terhadap Repurchase Intention, Brand Trust terhadap Positive eWOM Intention, OBC Trust terhadap Positive eWOM Intention, dan Repurchase Intention terhadap Positive eWOM Intention. Responden dalam penelitian ini berjumlah 150 responden dari pengguna brand sport dan metode pengambilan sampel pada penelitian ini adalah purposive sampling serta menggunakan metode analisa data statistik deskriptif (rata-rata) dan analisa Structural Equation Modeling (SEM). Pada penelitian ini diperoleh bahwa terdapat pengaruh positif antara Brand Trust terhadap OBC Trust, terdapat pengaruh positif antara Brand Trust terhadap Repurchase Intention, terdapat pengaruh positif antara OBC Trust terhadap Repurchase Intention, tidak terdapat pengaruh antara Brand Trust terhadap Positive eWOM Intention, terdapat pengaruh positif antara OBC Trust terhadap Positive eWOM Intention, dan terdapat pengaruh positif antara Repurchase Intention terhadap Positive eWOM Intention.

T This study aims to analyze the effect of Brand Trust on OBC Trust, Brand Trust on Repurchase Intention, OBC Trust on Repurchase Intention, Brand Trust on Positive eWOM Intention, OBC Trust on Positive eWOM Intention, and Repurchase Intention on Positive eWOM Intention. Respondents in this study amounted to 150 respondents from sport brand users and the sampling method in this study was purposive sampling and used descriptive statistical data analysis methods (average) and Structural Equation Modeling (SEM) analysis. In this study it was found that there is a positive influence between Brand Trust on OBC Trust, there is a positive influence between Brand Trust on Repurchase Intention, there is a positive influence between OBC Trust on Repurchase Intention, there is no effect between Brand Trust on Positive eWOM Intention, there is a positive influence between OBC Trust on Positive eWOM Intention, and there is a positive influence between Repurchase Intention on Positive eWOM Intention.