Antecedents customer loyalty
Info Katalog
File Repositori
Nomor Panggil : 2016-TA-MJ-022122041
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2016
Pembimbing 1 : Fatik Rahayu
Subyek : Price - service quality;Audit quality - the antecedents
Kata Kunci : customer satisfaction, brand image, customer loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2016_TA_MJ_022122041-Halaman-Judul-SKRIPSI.pdf | ||
| 2. | 2016_TA_MJ_022122041-Bab-1.pdf | ||
| 3. | 2016_TA_MJ_022122041-Bab-2.pdf |
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| 4. | 2016_TA_MJ_022122041-Bab-3.pdf |
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| 5. | 2016_TA_MJ_022122041-Bab-4.pdf |
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| 6. | 2016_TA_MJ_022122041-Bab-5.pdf |
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| 7. | 2016_TA_MJ_022122041-Daftar-Pustaka.pdf | ||
| 8. | 2016_TA_MJ_022122041-Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji dan menganalisis antecedents Customer loyalty pada PT. Garuda Indonesia. Sampel yang digunakan dalam penelitian ini berjumlah 155 responden dengan menggunakan metode penarikan sampel purposive sampling. Pengujian hipotesis penelitian dilakukan dengan metode Structural Equation Model (SEM). Hasil penelitian ini menyatakan: (1) Price berpengaruh positif terhadap customer satisfaction, (2) Service quality berpengaruh positif terhadap customer satisfaction, (3) Price berpengaruh positif terhadap customer loyalty, dan (4) Service quality berpengaruh positif terhadap customer loyalty, (5) customer satisfaction berpengaruh positif terhadap customer loyalty, (6) Customer satisfaction berpengaruh positif terhadap brand image, (7) Brand image berpengaruh positif terhadap customer loyalty.
T This study aims to examine and analyze the antecedents Customer loyalty in the PT. Garuda Indonesia. The sample used in this research consisted of 155 respondents using purposive sampling method sampling. Research hypothesis testing was conducted using Structural Equation Model (SEM). The results of this study states: (1) Price positive effect on customer satisfaction, (2) Service quality positive effect on customer satisfaction, (3) Price positive effect on customer loyalty, and (4) Service quality positive effect on customer loyalty, (5 ) customer satisfaction positive effect on customer loyalty, (6) Customer satisfaction has positive influence on brand image, (7) brand image positive effect on customer loyalty.
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