Faktor-faktor inovasi yang mempengaruhi commitement dalam membangun behavioral intention food delivery service
Info Katalog
File Repositori
Nomor Panggil : 022001801100
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2024
Pembimbing 1 : Moch Sabur
Subyek : Marketing -- Management
Kata Kunci : service concept innovation, service process innovation, customer experience innovation, commitment a
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_TA_SMJ_022001801100_Halaman-Judul.pdf | ||
| 2. | 2024_TA_SMJ_022001801100_Lembar-Pengesahan.pdf | ||
| 3. | 2024_TA_SMJ_022001801100_Bab-1_Pendahuluan.pdf | ||
| 4. | 2024_TA_SMJ_022001801100_Bab-2_Tinjauan-Pustaka.pdf |
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| 5. | 2024_TA_SMJ_022001801100_Bab-3_Metodologi-Penelitian.pdf |
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| 6. | 2024_TA_SMJ_022001801100_Bab-4_Analisis-dan-Pembahasan.pdf |
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| 7. | 2024_TA_SMJ_022001801100_Bab-5_Simpulan-dan-Saran.pdf | -1 | |
| 8. | 2024_TA_SMJ_022001801100_Daftar-Pustaka.pdf | ||
| 9. | 2024_TA_SMJ_022001801100_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji pengaruh service concept Innovation , service process Innovation , Customer Experience Innovation, Commitement, dan behavioral intention terhadap Innovation customer service food delivery . Peneliti melakukan penyebaran kuisioner kepada 150 responden sebagai sampel. Dalam penelitian ini metode pengambilan sampel menggunakan non-probability sampling, yaitu menggunakan teknik purposive sampling. Metode analisis data yang digunakan adalah Structural Equation Model (SEM), SPSS dan software Partial Least Square . Hasil menunjukan (1) Service concept innovation berpengaruh positif terhadap commitment dan di terima/didukung (2) service process innovation berpengaruh positif terhadap cimmitment dan diterima/didukung (3) Customer Experience Innovation beprengaruh positif terhadap commitment dan diterima/didukung (4) Service concept innovation berpengaruh positif terhadap behavioral intention dan diterima/didukung (5) service process innovation berpengaruh positif terhadap behavioral Intention dan diterima/didukung (6) Customer Experience Innovation beprengaruh positif terhadap behavioral Intention dan diterima/didukung (7) Commitment berpengaruh positif terhadap behavioral Intention dan diterima/didukung. Sehingga saran untuk penelitian selanjutnya dapat memasukkan variabel lainnya seperti,Loyalty,Saticfaction
T This research aims to examine the influence of service concept Innovation, service process Innovation, Customer Experience Innovation, Commitment, and behavioral intention on food delivery customer service innovation. Researchers distributed questionnaires to 150 respondents as samples. In this research, the sampling method used non-probability sampling, namely using a purposive sampling technique. The data analysis methods used are Structural Equation Model (SEM), SPSS and Partial Least Square software. The results show (1) Service concept innovation has a positive effect on commitment and is accepted/supported (2) service process innovation has a positive effect on commitment and is accepted/supported (3) Customer Experience Innovation has a positive effect on commitment and is accepted/supported (4) Service concept innovation has a positive influence on behavioral intention and is accepted/supported (5) service process innovation has a positive influence on behavioral intention and is accepted/supported (6) Customer Experience Innovation has a positive influence on behavioral intention and is accepted/supported (7) Commitment has a positive influence on behavioral intention and accepted/supported. So suggestions for further research can include other variables such as Loyalty, Satisfaction.
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Universitas
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