DETAIL KOLEKSI

Pengaruh integrasi informasi dan pengambilan keputusan kolaboratif terhadap kinerja layanan logistik pada PT. Multiguna Internasional Persada


Oleh : Akbar Fadillah Ramadhan

Info Katalog

Sustainability/SDGs : 1

Nomor Panggil : 022001701075

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Dedie S Martadisastra

Subyek : Logistics - Management

Kata Kunci : engagement, interactivity, online trust, customer loyalty.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2022_TA_SMJ_022001701075_Halaman-Judul.pdf 760.75
2. 2022_TA_SMJ_022001701075_Lembar-Pengesahan.pdf 728.98
3. 2022_TA_SMJ_022001701075_Bab-1-Pendahuluan.pdf 728.47
4. 2022_TA_SMJ_022001701075_Bab-2-Tinjauan-Pustaka.pdf 693.74
5. 2022_TA_SMJ_022001701075_Bab-3-Metode-Penelitian.pdf 929.71
6. 2022_TA_SMJ_022001701075_Bab-4-Analisis-dan-Pembahasan.pdf 832.47
7. 2022_TA_SMJ_022001701075_Bab-5-Kesimpulan.pdf 587.1
8. 2022_TA_SMJ_022001701075_Daftar-Pustaka.pdf 798.11
9. 2022_TA_SMJ_022001701075_Lampiran.pdf 1525.3

P Penelitian ini bertujuan untuk mengetahui Anteseden berjudul anteseden customer loyalty pada industri online travel agent di Jakarta barat. Data yangdigunakan dalam penelitan ini adalah pengguna aplikasi online travel agent. Jumlahdata yang diambil pada penelitian ini terdapat 200 sampel data yang telahmenggunakan aplikasi online travel agent minimal satu kali dalam setahun. Variabelindependen dalam penelitian ini adalah Engagement. Variabel dependennya adalahCustomer Loyalty.Dari hasil penelitian ini bahwa terdapat pengaruh positif Engagementterhadap Interactivity, terdapat pengaruh positif Engagement terhadap Online Trust,terdapat pengaruh positif Engagement terhadap Customer Loyalty, terdapat pengaruhpositif Interactivity terhadap Online Trust, terdapat pengaruh positif Interactivityterhadap Customer Loyalty, terdapat pengaruh positif Online Trust terhadapCustomer Loyalty

T This study aims to determine the Antecedents titled customer loyaltyantecedents in the online travel agent industry in West Jakarta. The data used in thisresearch are online travel agent application users. The amount of data taken in thisstudy there are 200 data samples that have used an online travel agent application atleast once a year. The independent variable in this study is Engagement. Thedependent variable is Customer Loyalty.From the results of this study that there is a positive influence ofEngagement on Interactivity, there is a positive influence of Engagement on OnlineTrust, there is a positive influence of Engagement on Customer Loyalty, there is apositive effect of Interactivity on Online TruEngagement, Interactivity, Online Trust, Customer Loyalty.st, there is a positive influence ofInteractivity on Customer Loyalty, there is a positive influence of Online Trust onCustomer Loyalty

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