Anteseden dari e-commerce success
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022152020
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Willy Arafah
Subyek : Marketing management;Electronic commerce
Kata Kunci : website service quality, personalization, eWOM, e-commerce succes
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_-022152020_Halaman-Judul.pdf | ||
| 2. | 2019_TA_MJ_022152020_Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022152020_Bab-2.pdf |
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| 4. | 2019_TA_MJ_022152020_Bab-3.pdf |
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| 5. | 2019_TA_MJ_022152020_Bab-4.pdf |
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| 6. | 2019_TA_MJ_022152020_Bab-5.pdf |
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| 7. | 2019_TA_MJ_022152020_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022152020_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menganalisis pengaruh E-Commerce Success yang dipengaruhi oleh Website Service Quality, Personalizaton dan eWOM. Teknik pengambilan sampel yang digunakan adalah metode non-probability samplingdengan menggunakan alat Analia Structural Equation Modeling. Sampel yangdigunakan adalah sebanyak 180 responden yang pernah menggunakan wesite ecommerce selama 4 bulan terakhir. Hasil penelitian ini menunjukkan bahwa Website Service Quality berpengaruh terhadap E-Commerce Success, Personalizaton berpengaruh terhadap E-Commerce Success dan eWOM berpengaruh terhadap ECommerce Success.
T The objective of this study is to examine and analyze the effect of ECommerceSuccess influenced by Website Service Quality, Personalization andeWOM. The method used is a non-probability sampling method using StructuralEquation Modeling Analysis tools. The sample took 180 respondents who have madea purchase through e-commerce website in the past four months. The results of thisstudy is to indicate Website Service Quality has influence towards E-CommerceSuccess, Personalization has influence towards E-Commerce Success, and eWOMhas influence towards E-Commerce Success.
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