DETAIL KOLEKSI

Konsekuensi Dari Customer Service, Shipping, Tracking Dan Return


Oleh : Annisa Fitria

Info Katalog

File Jurnal : 00000000000000034619.pdf

Nomor Panggil : 022001708012

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2020

Pembimbing 1 : Arwini Sumardi

Subyek : Marketing - Management;Customer service - Management

Kata Kunci : customer service, shipping, tracking, return, customer satisfaction, future purchase intention.


File Repositori
No. Nama File Ukuran (KB) Status
1. 2020_TA_MJ_022001708012_Halaman-Judul.pdf 1082.67
2. 2020_TA_MJ_022001708012_Bab-1.pdf 585.46
3. 2020_TA_MJ_022001708012_Bab-2.pdf 853.99
4. 2020_TA_MJ_022001708012_Bab-3.pdf 1067.11
5. 2020_TA_MJ_022001708012_Bab-4.pdf 884.99
6. 2020_TA_MJ_022001708012_Bab-5.pdf 556.04
7. 2020_TA_MJ_022001708012_Bab-5.pdf 556.04
8. 2020_TA_MJ_022001708012_Daftar-Pustaka.pdf 739.77
9. 2020_TA_MJ_022001708012_Lampiran.pdf 4497.29

P Penelitian ini bertujuan untuk menguji dan menganalisis Konsekuensi dari Customer service, Shipping, Tracking, dan Return. Data diperoleh dari hasil kuisoner yang disebarkan kepada 190 responden di Universitas Trisakti. Metode yang digunakan adalah non-probability sampling dengan teknik purposive sampling. Analisis data dilakukan dengan menggunakan Structural Equation Model (SEM). Hasil penelitian ini menunjukkan, terdapat pengaruh positif Customer Service terhadap Customer Satisfaction, terdapat pengaruh positif Shipping terhadap customer satisfaction, terdapat pengaruh positif tracking terhadap customer satisfaction, terdapat pengaruh positif return terhadap customer satisfaction, dan terdapat pengaruh positif customer satisfaction terhadap future purchase intention.

T This study aims to test and analyze The Concequences of Customer Service, Shipping, Tracking and Return.Data obtained from the results of the questionnaire distributed to 190 respondents at Trisakti University. The method of collecting data used non-probability sampling and the technic used purposive sampling. Data analysis conducted by Structural Equation Model (SEM). The results of this study show that, there is positive effects of Customer Service on Customer Satisfaction, there is a positive effect Shipping on customer satisfaction, there is positive effect tracking on customer satisfaction, there is a positive effect return on customer satisfaction, and there is a positive effect of customer satisfaction on future purchase intention.

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