Anteseden purchase behaviour on social platform
Info Katalog
File Repositori
Nomor Panggil : 022152026
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2021
Pembimbing 1 : Willy Arafah
Subyek : Consumer behavior
Kata Kunci : perceived control, trust, risk propensity, trustworthiness, technical efficacy, purchase intention
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2021_TA_SMJ_022152026_Halaman-Judul.pdf | 11 | |
| 2. | 2021_TA_SMJ_022152026_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2021_TA_SMJ_022152026_Bab-1-Pendahuluan.pdf | 7 | |
| 4. | 2021_TA_SMJ_022152026_Bab-2-Tinjauan-Pustaka.pdf |
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| 5. | 2021_TA_SMJ_022152026_Bab-3-Metode-Penelitian.pdf | 12 |
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| 6. | 2021_TA_SMJ_022152026_Bab-4-Analisis-dan-Pembahasan.pdf |
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| 7. | 2021_TA_SMJ_022152026_Bab-5-Kesimpulan.pdf |
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| 8. | 2021_TA_SMJ_022152026_Daftar-Pustaka.pdf | 7 | |
| 9. | 2021_TA_SMJ_022152026_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menganalisis pengaruh positif perceived control terhadap purchase intention, untuk menganalisis pengaruh positif trust terhadap purchase intention, untuk menganalisis pengaruh positif risk propensity terhadap purchase intention, untuk menganalisis pengaruh positif trustworthiness terhadap purchase intention, untuk menganalisis pengaruh positif technical efficacy terhadap purchase intention Sampel yang digunakan dalam penelitian ini adalah pengguna aktif media sosial yang berada di Jakarta yang pernah berbelanja melalui media sosialAlat anlisis yang digunakan dalam uji validitas pada penelitan ini menggunakan Confirmatory Factor Analysis (CFA) dengan melihat Factor Loading dalam Structural Equation Model (SEM) dengan bantuan software AMOS Hasil dari penelitian ini adalah (1) Terdapat pengaruh positif Perceived control terhadap Purchase intention (2) Terdapat pengaruh positif Trust terhadap Purchase intention (3) Terdapat pengaruh positif Risk propensity terhadap Purchase intention (4) Terdapat pengaruh positif Trustworthiness terhadap Purchase intention (5) Terdapat pengaruh positif Technical efficacy terhadap Purchase intention.
T This study aims to analyze the positive influence of perceived control on purchase intention, to analyze the positive influence of trust on purchase intention, to analyze the positive influence of risk propensity on purchase intention, to analyze the positive influence of trustworthiness on purchase intention, to analyze the positive influence of technical efficacy on purchase intention Samples used in this study are active users of social media who have shopped through social mediaAnlysis tool used in validity test in this research using Confirmatory Factor Analysis (CFA) by looking at Factor Loading in Structural Equation Model (SEM) with the help of AMOS software The results of this study are (1) There is a positive influence of Perceived control on Purchase intention (2) There is a positive influence of Trust on Purchase intention (3) There is a positive influence of Risk propensity on Purchase intention (4) There is a positive influence of Trustworthiness on Purchase intention (5) There is a positive influence of Technical efficacy on Purchase intention
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