Konsekuensi green brand image pada kosmetika ramah lingkungan
Info Katalog
File Repositori
Nomor Panggil : 022001701204
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Ayu Ekasari
Subyek : Green products;Marketing management
Kata Kunci : cosmetics, brand love, green product
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001701204_Halaman-Judul.pdf | 7 | |
| 2. | 2023_TA_SMJ_022001701204_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2023_TA_SMJ_022001701204_Bab-1-Pendahuluan.pdf | 9 | |
| 4. | 2023_TA_SMJ_022001701204_Bab-2-Tinjauan-Pustaka.pdf | 10 |
|
| 5. | 2023_TA_SMJ_022001701204_Bab-3-Metode-Penelitian.pdf | 15 |
|
| 6. | 2023_TA_SMJ_022001701204_Bab-4-Hasil-dan-Pembahasan.pdf | 17 |
|
| 7. | 2023_TA_SMJ_022001701204_Bab-5-Kesimpulan.pdf | 3 |
|
| 8. | 2023_TA_SMJ_022001701204_Daftar-Pustaka.pdf | 3 | |
| 9. | 2023_TA_SMJ_022001701204_Lampiran.pdf | 14 |
|
P Penelitian ini bertujuan untuk menganalisa pengaruh Green Brand Image terhadap Green Brand Attitude, Green Brand Trust dan Green Brand Love serta Pengaruh Green Brand Attitude dan Green Brand Trust terhadap Green Brand Love. Rancangan penelitian ini adalah pengujian hipotesis yang diambil dengan cara cross sectional pada 190 responden dengan menggunakan teknik sampling yaitu dengan purposive sampling pada pengguna kosmetik ramah lingkungan yaitu The Body Shop, Innisfree, Sensatia Botanical dan Somethinc dengan menggunakan alat analisis Structural Equation Modeling-Partial Least Squares (SEM-PLS). Hasil dari penelitian ini adalah Green Brand Image berpengaruh positif terhadap Green Brand Attitude, Green Brand Image berpengaruh positif terhadap Green Brand Trust, Green Brand Image berpengaruh positif terhadap Green Brand Love, Green Brand Attitude berpengaruh positif terhadap Green Brand Love dan Green Brand Trust berpengaruh positif terhadap Green Brand Love
T This research aims to analyze the influence of Green Brand Image on Green Brand Attitude, Green Brand Trust and Green Brand Love as well as the influence of Green Brand Attitude and Green Brand Trust on Green Brand Love. The design of this research is to test hypotheses taken by cross sectional method on 190 respondents using a sampling technique, namely purposive sampling on environmentally friendly cosmetics users, namely The Body Shop, Innisfree, Sensatia Botanical and Somethinc using the Structural Equation Modeling-Partial Least Squares analysis tool (SEM-PLS). The results of this research are that Green Brand Image has a positive effect on Green Brand Attitude, Green Brand Image has a positive effect on Green Brand Trust, Green Brand Image has a positive effect on Green Brand Love, Green Brand Attitude has a positive effect on Green Brand Love and Green Brand Trust has a positive effect towards Green Brand Love
Dampak social influence, vanity dan exhibitionism terhadap consumer behaviour kosmetik Korea
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Konsekuensi trust on halal cosmetics, cosmetics product quality, dan religious belief pada produk kosmetik
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand love pada transportasi online
FEB - Usakti
Pengaruh green product innovation, green process innovation dan integrated reporting terhadap competitive advantage
FEB - Usakti
Pengaruh brand satisfaction, emotional brand attachment, dan brand love terhadap brand loyalty
FEB - Usakti
Pengaruh brand satisfaction, emotional brand attachment, brand love, terhadap brand loyatty
FEB - Usakti
Dampak social media marketing (smm) activities terhadap brand equity melalui peran mediasi brand love dan brand trust
FEB - Usakti
Peran emotional brand attachment dalam memediasi pengaruhi brand experience terhadap brand loyalty
FEB - Usakti
Pengaruh brand image, brand love dan brand commitment terhadap positive wom pada online shopping
FEB - Usakti
Factors affecting green brand love that impact on green brand loyalty of tumbler Users in Indonesia
FEB - Usakti
Pengaruh green brand image, green brand attitude, green brand trust terhadap green bran love
FEB - Usakti
Pengaruh brand satisfaction terhadap brand loyalty, dimediasi oleh emotional band attachment dan brand love
FEB - Usakti
The impact of brand love on brand loyalty: the moderating role of self-esteem, and Social influences
FEB - Usakti
Hubungan tingkat pengetahuan terhadap sikap dan tindakan remaja menggunakan kosmetik mengandung merkuri
FK - Usakti
Pengaruh brand experience terhadap brand love dan satisfaction pada sneakers lokal di indonesia
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7359)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3280)
- FTKE (2524)
- FALTL (2097)
- FSRD (759)