Anteseden dari emotional attachment
Info Katalog
File Repositori
Nomor Panggil : 022001806007
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Fatik Rahayu
Subyek : Marketing - Management;Social media
Kata Kunci : socia media interactivity, social media benefit, social media reward, brand image, brand commitment
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_SMJ_022001806007_Halaman-Judul.pdf | 12 | |
| 2. | 2022_TA_SMJ_022001806007_Lembar-Pengesahan.pdf | 6 | |
| 3. | 2022_TA_SMJ_022001806007_Bab-1-Pendahuluan.pdf | 6 | |
| 4. | 2022_TA_SMJ_022001806007_Bab-2-Tinjauan-Pustaka.pdf | 12 |
|
| 5. | 2022_TA_SMJ_022001806007_Bab-3-Metode-Penelitian.pdf |
|
|
| 6. | 2022_TA_SMJ_022001806007_Bab-4-Analisa-dan-Pembahasan.pdf |
|
|
| 7. | 2022_TA_SMJ_022001806007_Bab-5-Kesimpulan.pdf |
|
|
| 8. | 2022_TA_SMJ_022001806007_Daftar-Pustaka.pdf | -1 | |
| 9. | 2022_TA_SMJ_022001806007_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menganalisa peran anteseden emotional attachment dalam konteks travel online. Penelitian ini menggunakan data primer dalam bentuk kuisioner yang didistribusikan kepada 210 responden pengguna online travel dari berbagai merek. Data dianalisis dengan metode SEM yang dijalankan oleh program AMOS. Hasil penelitian ini menunjukkan social media interactivity berpengaruh terhadap brand commitment, social media interactivity tidak memiliki pengaruhterhadap brand image, social media benefit tidak memiliki pengaruh trehala brandimage dan brand commitment, social media reward berpengaruh trehala brand imagedan brand commitment, dan brand image dan brand commitment berpengaruhterhadap emotional attachment.
T The purpose of the research was to analyze the role of emotional attachmentantecedents in the context of online travel. The result uses primary data in the formof questionnaires distributed to 210 respondents of online travel users from variousbrands. The data are analyzed using the SEM method which was run by the AMOSprogram. The results showed that social media interactivity has effect on brandcommitment, social media interactivity has no effect on brand image, social mediabenefits has no effect on brand image and brand commitment, social media rewardshas affect on brand image and brand commitment, brand image and brandcommitment has affects on emotional attachment.
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh kebijakan CSR terhadap brand image, word of mouth dan brand commitment melalui brand trust
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Pengaruh brand trust, brand image, product quality, dan price terhadap buying decision fashion batik.
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand image terhadap purchase Intentions melalui perceived price, trust, dan perceived value
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh brand loyalty dan brand image terhadap brand equity pada pengguna handphone dengan sistem operasi I0S.
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Pengaruh customer satisfaction dan brand image terhadap switching Cost serta dampaknya terhadap customer loyalty
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh corporate social responsibility terhadap corporate reputation melalui brand image
FEB - Usakti
Konsekuensi word of mouth terhadap brand image, brand loyalty, brand preference dan brand leadership
FEB - Usakti
Peran celebrity endorser terhadap brand trust, brand image, brand satisfaction dan purchase intention
FEB - Usakti
Pengaruh social media marketing activity terhadap brand awareness, brand image dan brand loyalty
FEB - Usakti
Pengaruh brand engagement terhadap brand awareness dan brand image serta dampaknya terhadap brand equity
FEB - Usakti
Pengaruh social media influebce terhadap purchase intention yang di mediasi oleh brand image
FEB - Usakti
Pengaruh citra merek terhadap kesetiaan merek dan kepuasan pelanggan pada Kedai Kopi Janji Jiwa
FEB - Usakti
Pengaruh brand image, e-wom, trust dan online purchase intention pada grab-food di masa pandemi covid-19
FEB - Usakti
Pengaruh brand image, customer satisfaction, brand loyalty dan wom terhadap purchase intention pada pakaian olahraga
FEB - Usakti
Pengaruh brand image, brand love dan brand commitment terhadap positive wom pada online shopping
FEB - Usakti
The effect of social media activities on purchase intention with branding elements as a mediating variable
FEB - Usakti
Factors affecting green brand love that impact on green brand loyalty of tumbler Users in Indonesia
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7359)
- FK (2156)
- FKG (3532)
- FTSP (1168)
- FTI (3279)
- FTKE (2524)
- FALTL (2097)
- FSRD (759)