DETAIL KOLEKSI

Konsekuensi dari dining experience


Oleh : Putri Tantri Aprisioni

Info Katalog

Nomor Panggil : 022001806029

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Iwan Ekawanto

Subyek : Marketing - Management;Dinners and dining

Kata Kunci : atmosphere, food quality, service quality, dining experiece, satisfaction, consumption emotion, loya

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2022_TA_SMJ_022001806029_Halaman-Judul.pdf 10
2. 2022_TA_SMJ_022001806029_Lembar-Pengesahan.pdf 6
3. 2022_TA_SMJ_022001806029_Bab-1-Pendahuluan.pdf 6
4. 2022_TA_SMJ_022001806029_Bab-2-Tinjauan-Pustaka.pdf
5. 2022_TA_SMJ_022001806029_Bab-3-Metode-Penelitian.pdf
6. 2022_TA_SMJ_022001806029_Bab-4-Analisa-dan-Pembahasan.pdf
7. 2022_TA_SMJ_022001806029_Bab-5-Kesimpulan.pdf
8. 2022_TA_SMJ_022001806029_Daftar-Pustaka.pdf 10
9. 2022_TA_SMJ_022001806029_Lampiran.pdf

P Penelitian ini dilakukan untuk menganalisa dampak Atmosphere, Food Qualiy, dan Service Quality terhadap Dining Experience dan juga dampak dari Dining Experience yang baik terhadap Satisfaction dan Consumption Emotion yang akan berakhir menjadi Loyalty. Penelitian ini menggunakan kuesioner untuk mengumpulkan data terhadap 207 responden dan teknik pengambilan sampel menggunakan purposive sampling, serta alat analisis yang digunakan dalam penelitian ini adalah structural equation model (SEM). Hasil pada penelitian ini menunjukkan bahwa Atmosphere, Food Qualiy, dan Service Quality berpengaruh positif dan signifikan terhadap Dining Experience, Dining Experience berpengaruh positif dan signifikan terhadapSatisfaction dan Consumption Emotion, Satisfaction berpengaruh positif dansignifikan terhadap Loyalty, tetapi Consumption Emotion tidak berpengaruh positif terhadap Loyalty.

T This study was conducted to analyze the impact of Atmosphere, Food Quality, and Service Quality on Dining Experience and also the impact of a good Dining Experience on Satisfaction and Consumption Emotion that will end up being Loyalty. The study used questionnaires to collect data on 207 respondents and sampling techniques using purposive sampling, as well as the analysis tool used in the study was the structural equation model (SEM). The results of this study showed that Atmosphere, Food Quality, and Service Quality had a positive and significant effect on the Dining Experience, Dining Experience had a positive and significant effect on Satisfaction and Consumption Emotion, Satisfaction had a positive and significant effect on Loyalty, but Consumption Emotion had no positive effect on Loyalty.

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