T The purpose of the study was first to examine how Goal Oriented Attendees dan Experiential Oriented Attendees were related with their overall satisfaction and loyalty of the destination with respect to national and international food festival it also investigated how these relations are mediated by different dimension of experiential consumption values such as Consumer Return On Investment (CROI) and Escapism are active value and Service Excellence and Aesthetics are reactive value. The data was gathered using a questionnaires and was collected from 200 respondent who food tourism in the Jobotabek (Jakarta, Bogor, Tanggerang and Bekasi). The respondent must be an active attendees in food festival at least from the past year. Sampling method was using purposive sampling. This research were using structural Equation Modeling (SEM).The finding in this research were Goal Oriented Attendees had stronger relationship with reactive Experiential Value such as Service Excellence and Aesthetics than active value, whereas Experiential Oriented Attendees had more significant relation with active Experiential Value such as Consumer Return On Investment (CROI) and Escapism than reactive value. In addition, Consumer Return On Investment, Service Excellence and Aesthetics were not found to have a positive influence on the overall satisfaction with the festival, but Escapism were found to have a positive influence on the overall satisfaction with the festival. In turn, the attendees satisfaction had a nagatif effect on their intention to revisit the destination because the large of food festival in Jabotabek by offering a variety of food with their own unique area.