Konsekuensi perceived quality dan customer engagement pelanggan fitness centre

DETAIL KOLEKSI

Konsekuensi perceived quality dan customer engagement pelanggan fitness centre

Oleh : Muslim Daris Hutapea

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2025

Pembimbing 1 : Husna Leila Yusran

Pembimbing 2 : Nama Saya

Kata Kunci : Perceived quality, customer engagement, perceived value, satisfaction and future intention

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2025_SK_SMJ_022002006032_Halaman-Judul.pdf	12
2.	2025_SK_SMJ_022002006032_Surat-Pernyataan-Revisi-Terakhir.pdf	1
3.	2025_SK_SMJ_022002006032_Surat-Hasil-Similaritas.pdf	1
4.	2025_SK_SMJ_022002006032_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf	1
5.	2025_SK_SMJ_022002006032_Lembar-Pengesahan.pdf	4
6.	2025_SK_SMJ_022002006032_Pernyataan-Orisinalitas.pdf	1
7.	2025_SK_SMJ_022002006032_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf	1
8.	2025_SK_SMJ_022002006032_Bab-1.pdf	15
9.	2025_SK_SMJ_022002006032_Bab-2.pdf
10.	2025_SK_SMJ_022002006032_Bab-3.pdf
11.	2025_SK_SMJ_022002006032_Bab-4.pdf
12.	2025_SK_SMJ_022002006032_Bab-5.pdf	5
13.	2025_SK_SMJ_022002006032_Daftar-Pustaka.pdf	2
14.	2025_SK_SMJ_022002006032_Lampiran.pdf

Abstrak
Abstract

P Penelitian ini bertujuan menguji dan menganalisis peran perceived quality dan customer engagement dalam mempengaruhi future intention terhadap perceived value dan satisfaction pada pelanggan fitness centre. sampel yang digunakan pada penelitian ini sebanyak 245 responden. metode teknik pengambilan sampel yang digunakan adalah purposive sampling. data dianalisis menggunakan metode structural equation model (sem). hasil dari penelitian ini adalah: (1) perceived quality berpengaruh positif terhadap perceived value, (2) customer engagement berpengaruh positif pada perceived value, (3) perceived quality tidak berpengaruh positif pada satisfaction, (4) customer engagement tidak berpengaruh positif pada satisfaction, (5) perceived value tidak berpengaruh positif pada satisfaction, (6) satisfaction berpengaruh positif pada future intention.

T The purpose of this study was to examine and analyze the role of perceived quality and customer engagement effected to future intention on perceived value and satisfaction on gym users. the sample used in this study is 245 respondents. the sampling technique used is purposive sampling. the data are analyzed using the sem method. the findings of this study are: (1) perceived quality has positive effect on perceived value, (2) customer engagement has positive effect on perceived value, (3) perceived quality has no positive effect on satisfaction, (4) customer engagement has no positive effect on satisfaction, (5) perceived value has no positive effect on satisfaction, (6) satisfaction has positive effect on future intention.