Anteseden dan konsekuensi dari attitude toward positive social media reviews

DETAIL KOLEKSI

Anteseden dan konsekuensi dari attitude toward positive social media reviews

Oleh : Leviani

Info Katalog

Nomor Panggil : 022001901145

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Asep Hermawan

Subyek : Consumer behavior

Kata Kunci : perceived usefuiness, perceived ease of use, trustworthiness, information quality.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2023_TA_SMJ_022001901145_Halaman-Judul.pdf	12
2.	2023_TA_SMJ_022001901145_Lembar-Pengesahan.pdf	6
3.	2023_TA_SMJ_022001901145_Bab-1-Pendahuluan.pdf	10
4.	2023_TA_SMJ_022001901145_Bab-2-Landasan-Teori.pdf	22
5.	2023_TA_SMJ_022001901145_Bab-3-Metodologi-Penelitian.pdf	15
6.	2023_TA_SMJ_022001901145_Bab-4-Hasil-dan-Pembahasan.pdf	25
7.	2023_TA_SMJ_022001901145_Bab-5-Kesimpulan.pdf	5
8.	2023_TA_SMJ_022001901145_Daftar-Pustaka.pdf	4
9.	2023_TA_SMJ_022001901145_Lampiran.pdf	32

Abstrak
Abstract

P Penelitian ini bertujuan untuk mengetahui dan menganalisis pengaruh perceived usefulness, perceived ease of use, trustworthiness, information quality, attitude toward positive social media reviews, dan visit intention pada coffee shop di Indonesia. Data diperoleh melalui penyebaran kuesioner secara online kepada 280 responden. Metode pengambilan sampel yang digunakan pada penelitian ini, yaitu purposive sampling. Uji instrumen pada penelitian ini menggunakan uji validitas dan reliabilitas. Lalu, metode analisa data yang digunakan adalah Structural Equation Model (SEM) dengan bantuan software AMOS. Variabel independen pada penelitian ini, yaitu perceived usefulness, perceived ease of use, trustworthiness, dan information quality. Sedangkan, variabel dependen-nya adalah visit intention dan variabel mediasi-nya attitude toward positive social media reviews.Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif perceived usefulness terhadap attitude toward positive social media reviews, perceived ease of use terhadap attitude toward positive social media reviews, trustworthiness terhadap attitude toward positive social media reviews, information quality terhadap attitude toward positive social media reviews, attitude toward positive social media reviews terhadap visit intention, attitude toward positive social media reviews memediasi pengaruh perceived usefulness dan trustworthiness terhadap visit intention, serta tidak memediasi perceived ease of use dan information quality terhadap visit intention.

T The purpose of this research is to determine and analyze the effect of perceived usefulness, perceived ease of use, trustworthiness, information quality, attitude toward positive social media reviews, and visit intention to coffee shops in Indonesia. Data was obtained by distributing questionnaires online to 280 respondents. The sampling method used in this study is purposive sampling. The instrument test in this study used validity and reliability tests. Then, the data analysis method used is the Structural Equation Model (SEM) with the help of AMOS software. The independent variables in this study are perceived usefulness, perceived ease of use, trustworthiness, and information quality. Meanwhile, the dependent variable is visit intention and the mediating variable is attitude toward positive social media reviews.The results of this study indicate that there is a positive influence of perceived usefulness on attitudes toward positive social media reviews, perceived ease of use on attitudes toward positive social media reviews, trustworthiness on attitudes toward positive social media reviews, information quality on attitudes toward positive social media reviews, attitude positive toward social media reviews towards visit intention, attitude toward positive social media reviews mediates the effect of perceived usefulness and trustworthiness on visit intention, and does not mediate perceived ease of use and information quality on visit intention.