DETAIL KOLEKSI

Anteseden dari kepuasan pelanggan makanan jalanan


Oleh : Syahriono

Info Katalog

Nomor Panggil : 022152053

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2020

Pembimbing 1 : Sri Vandayuli Riorini

Subyek : Marketing - Management;Customer relations

Kata Kunci : service, cleanliness, healthiness, quality and customer satisfaction.

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2020_TA_MJ_022152053_Halaman-Judul.pdf
2. 2020_TA_MJ_022152053_Bab-1.pdf
3. 2020_TA_MJ_022152053_Bab-2.pdf
4. 2020_TA_MJ_022152053_Bab-3.pdf
5. 2020_TA_MJ_022152053_Bab-4.pdf
6. 2020_TA_MJ_022152053_Bab-5.pdf
7. 2020_TA_MJ_022152053_Daftar-Pustaka.pdf
8. 2020_TA_MJ_022152053_Lampiran.pdf

P Penelitian ini bertujuan untuk menguji dan menganalisis Anteseden dariKepuasan Pelanggan Makanan Jalanan. Sampel yang digunakan dalam penelitian iniberjumlah 200 responden dan dikumpulkan dengan metode purposive sampling.Pengujian dilakukan dengan metode SEM (Structural Equation Modeling).Hasil dari penelitian ini adalah Service berpengaruh positif terhadap Quality,Cleanliness berpengaruh positif terhadap Quality, Healthiness berpengaruh positifterhadap Quality, dan Quality terhadap berpengaruh positif Customer Satisfaction.

T This study tries to discuss and analyze the Antecedents of Street FoodCustomer Satisfaction. The sample used in this study was collected by 200respondents and collected by purposive sampling method. Testing is done by SEM(Structural Equation Modeling) method.The results of this study are that Service shows a positive effect on Quality,Cleanliness has a positive effect on Quality, Health has a positive effect on Quality,and Quality has a positive effect on Customer Satisfaction.

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