Anteseden sikap konsumen terhadap belanja online
Nomor Panggil : 2016_TA_MJ_022111265
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2016
Pembimbing 1 : Adiati Hardjanti
Subyek : Marketing management;Perceived web quality
Kata Kunci : attitude, e-WOM, online shopping, perceived benefits, perceived web quality, trust
Status Posting : Published
Status : Lengkap
No. | Nama File | Hal. | Link |
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1. | 2016_TA_MJ_022111265-Halaman-Judul.pdf | 17 | |
2. | 2016_TA_MJ_022111265-Bab-1.pdf | 6 | |
3. | 2016_TA_MJ_022111265-Bab-2.pdf |
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4. | 2016_TA_MJ_022111265-Bab-3.pdf |
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5. | 2016_TA_MJ_022111265-Bab-4.pdf |
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6. | 2016_TA_MJ_022111265-Bab-5.pdf |
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7. | 2016_TA_MJ_022111265-Daftar-Pustaka.pdf | 4 | |
8. | 2016_TA_MJ_022111265-Lampiran.pdf |
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S Skripsi ini membahas apakah ada pengaruh Perceived Web Quality terhadap Perceived Benefits, e-WOM, Trust, Attitudes Towards Online Shopping. e-WOM terhadap Trust, Perceived Benefits terhadap Attitudes Towards Online Shopping, dan Trust terhadap Attitudes Towards Online Shopping, dalam Online Shop Lazada. Data penelitian ini diperoleh dengan menyebarkan kuesioner kepada 150 responden kepada konsumen yang menggunakan Online Shop Lazada di DKI Jakarta. Teknik pengambilan sampel yang digunakan ialah purposive sampling. Metode analisis data yang digunakan adalah Structural Equation Model (SEM) melalui AMOS.Hasil pengujian hipotesis menunjukkan bahwa terdapat pengaruh Perceived Web Quality terhadap Perceived Benefits, pengaruh Perceived Web Quality terhadap e-WOM, pengaruh Perceived Web Quality terhadap Trust, pengaruh Perceived Web Quality terhadap Attitudes Towards Online Shopping, pengaruh e-WOM terhadap Trust, pengaruh Perceived Benefits terhadap Attitudes Towards Online Shopping dan terdapat pengaruh Trust terhadap Attitudes Towards Online Shopping.