Pengaruh education experience dan entertainment experience terhadap loyalty melalui vivid memory
Info Katalog
File Repositori
Nomor Panggil : 2016-TA-MJ-022070015
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2016
Pembimbing 1 : Ganawati
Subyek : Education experience;Brand loyalty
Kata Kunci : entertainment experience, vivid memory, loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2016_TA_MJ_02207015_Halaman-Judul.pdf1.pdf1.pdf | ||
| 2. | 2016_TA_MJ_02207015_Bab-1.pdf1.pdf | 5 | |
| 3. | 2016_TA_MJ_02207015_Bab-2.pdf1.pdf |
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| 4. | 2016_TA_MJ_02207015_Bab-3.pdf1.pdf |
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| 5. | 2016_TA_MJ_02207015_Bab4.pdf1.pdf |
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| 6. | 2016_TA_MJ_02207015_Bab5.pdf1.pdf | ||
| 7. | 2016_TA_MJ_02207015_Daftar-Pustaka.pdf1.pdf | ||
| 8. | 2016_TA_MJ_02207015_Lampiran.pdf1.pdf |
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A Analisis mengenai pengaruh yang terjadi pada Education Experience, Entertainment Experience, Vivid Memory, Loyalty sangat penting untuk pengambilan keputusan manajer pemasaran dalam bidang pemasaran. Penelitian ini bertujuan untuk menganalisis pengaruh Education Experience terhadap Vivid Memory, Entertainment Experience terhadap Vivid Memory,Vivid Memory terhadap Loyalty pada festival.Penelitian dilakukan dengan menggunakan festival sebagai obyek penelitian dan mengambil 200 sampel dari pelanggan yang telah menggunakan festival. Metode yang digunakan ialah metode non probability sampling dengan teknik Purposive Sampling dan menggunakan alat analisis Structural Equation Model (SEM). Berdasarkan hasil penelitian dapat diketahui bahwa terdapat pengaruh positif Education Experience terhadap Vivid Memory, Entertainment Experience terhadap Vivid Memory, Vivid Memory terhadap Loyalty
A An analysis of the effect that occurs in Education Experience, Entertainment Experience, Vivid Memory, Loyalty is very important for decision making marketing managers in the field of marketing. This study aimed to analyze the influence of the Vivid Memory Experience Education, Entertainment Experience to Vivid Memory, Vivid Memory of the Loyalty to the festival.Penelitian done using the festival as an object of research and took 200 samples from customers who have used the festival. The method is using non-probability sampling with purposive sampling techniques and analysis tools Structural Equation Model (SEM). Based on the results of this research is that there is a positive influence on the Vivid Memory Education Experience, Experience against Vivid Entertainment Memory, Vivid Memory of the Loyalty
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