Konsekuensi brand involvement
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022142031
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Fatik Rahayu
Subyek : Brand name products
Kata Kunci : brand involvement, brand decision involvement, brand satisfaction, brand loyalty.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022142031_Halaman-Judul.pdf | 18 | |
| 2. | 2019_TA_MJ_022142031_Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022142031_Bab-2.pdf |
|
|
| 4. | 2019_TA_MJ_022142031_Bab-3.pdf |
|
|
| 5. | 2019_TA_MJ_022142031_Bab-4.pdf |
|
|
| 6. | 2019_TA_MJ_022142031_Bab-5.pdf |
|
|
| 7. | 2019_TA_MJ_022142031_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022142031_Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menguji dan menganalisis Konsekuensi dari Brand Invovement. Sampel yang digunakan dalam penlitian ini sebanyak 160 responden dengan menggunakan metode penarikan sampel purposive sampling. Sampel yang digunakan dalam penelitian ini adalah pelanggan kedai kopi Starbuck. Pengujian hipotesis dilakukan dengan metode structural equation model (SEM) dengan menggunakan program Analysis of Moment Structure (AMOS). Hasil dari penelitian ini menunjukkan terdapat pengaruh positif Brand Involvement terhadap Brand Decision Involvement, terdapat pengaruh positif Brand Involvement terhadap Brand Satisfaction. Selain itu tidak terdapat pengaruh positif Brand Involvement terhadap Brand Loyalty dan terdapat pengaruh positif Brand Decision Involvement terhadap Brand Satisfaction. Dan yang terkhir terdapat pengaruh positif Brand Decision Involvement terhadap Brand Loyalty dan tidak terdapat pengaruh positif Brand Satisfaction terhadap Brand Loyalty. Untuk penelitian selanjutnya dapat juga menambahkan dan menganalisis anteseden dari brand involvement.
T This study aims to test and analyze the consequences of Brand Invovement. The sample used in this study was 200 respondents using purposive sampling method. The sample used in this study was the customers of Starbuck coffee shop. Hypothesis testing is done by the structural equation model (SEM) method using the Analysis of Moment Structure (AMOS) program. The results of this study indicate that there is a positive influence of Brand Involvement on Brand Decision Involvement, there is a positive influence of Brand Involvement on Brand Satisfaction. In addition there is no positive effect of Brand Involvement on Brand Loyalty and there is a positive influence of Brand Decision Involvement on Brand Satisfaction.And the last is the positive influence of Brand Decision Involvement on Brand Loyalty and there is no positive effect of Brand Satisfaction on Brand Loyalty. For further research, it can also add and analyze the antecedents of brand involvement.
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand evaluation, trust, satisfaction, brand relationship terhadap brand loyalty pada lipstik revlon
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Analisis pengaruh brand identification, brand image dan brand trust terhadap brand loyalty
FEB - Usakti
Pengaruh asosiasi merek,l oyalitas merek, kesadaran merek, citra merek terhadap ekuitas merek
FEB - Usakti
Analisa pengaruh social media marketing, brand consciousness dan value consciousness terhadap brand loyalty
FEB - Usakti
Kontribusi kepribadian merek terhadap kesadaran merek, kepercayaan merek dan kesetiaan merek
FEB - Usakti
Peran social media, service operation dan brand satisfaction terhadap customer satisfaction
FEB - Usakti
Pengaruh brand association, brand loyalty, brand awareness, dan brand image terhadap brand equity
FEB - Usakti
Pengaruh brand innovativeness terhadap brand loyalty yang dimediasi oleh perceived quality
FEB - Usakti
Pengaruh customer brand engagement terhadap brand loyalty melalui customer participation dan brand satisfaction
FEB - Usakti
Pengaruh social media marketing terhadap brand loyalty, brand consciousness dan value consciousness
FEB - Usakti
Pengaruh brand personality terhadap brand awareness, brand trust dan brand loyalty pada smartphone merek Apple
FEB - Usakti
Pengaruh brand awareness, brand association, brand loyalty dan perceived quality terhadap brand equity
FEB - Usakti
Konsekuensi word of mouth terhadap brand image, brand loyalty, brand preference dan brand leadership
FEB - Usakti
Analisis brand experience sebagai faktor yang memediasi hubungan antara self-brand connection dan brand loyalty
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand love pada transportasi online
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1658)
- FEB (7538)
- FK (2276)
- FKG (3625)
- FTSP (1170)
- FTI (3391)
- FTKE (2525)
- FALTL (2098)
- FSRD (760)