Pengaruh confidence benefit dan special treatment benefit terhadap commitment dan customer loyalty
Nomor Panggil : 2019_TA_MJ_022142025
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Yolanda Masnita
Subyek : Management;Marketing management
Kata Kunci : confidence benefit, special treatment benefit, commitment, customer loyalty
Status Posting : Published
Status : Lengkap
No. | Nama File | Hal. | Link |
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1. | 2019_TA_MJ_022142025_Halaman-Judul.pdf | 17 | |
2. | 2019_TA_MJ_022142025_Bab-1.pdf | 7 | |
3. | 2019_TA_MJ_022142025_Bab-2.pdf |
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4. | 2019_TA_MJ_022142025_Bab-3.pdf | 11 |
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5. | 2019_TA_MJ_022142025_Bab-4.pdf | 8 |
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6. | 2019_TA_MJ_022142025_Bab-5.pdf |
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7. | 2019_TA_MJ_022142025_Daftar-Pustaka.pdf | 4 | |
8. | 2019_TA_MJ_022142025_Lampiran.pdf |
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P Penelitian ini bertujuan untuk menguji dan menganalisis Pengaruh Confidence Benefit dan Special Treatment Benefit terhadap Commitment dan Customer Loyalty. Sampel yang digunakan dalam penelitian ini berjumlah 190 responden dan dikumpulkan dengan metode purposive sampling. Pengujian dilakukan dengan metode SEM (Structural Equation Model). Hasil dari penelitian ini adalah (1) Confidence Benefit berpengaruh positif terhadap Commitment, (2) Special Treatment Benefit berpengaruh positif terhadap Commitment, (3) Commitment berpengaruh positif terhadap Customer Loyalty
T The objective of this study is to examine and analyze The Influence Of Confidence Benefit and Special Treatment Benefit On Commitment And Customer Loyalty The samples being used in this study is 190 respondents. The data collection method being used by this study is purposive sampling. The testing is conducted by SEM (Structural Equation Model) method. The findings of this study are: (1) Confidence Benefit berpengaruh positif terhadap Commitment, (2) Special Treatment Benefit berpengaruh positif terhadap Commitment, (3) Commitment berpengaruh positif terhadap Customer Loyalty