Konsekuensi dari manfaat hubungan
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022141270
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Dyah Astarini
Subyek : Relationship benefits;Marketing management
Kata Kunci : relationship benefits, confidence benefits, social benefits, special treatment benefits, loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022141270_-Halaman-Judul.pdf | ||
| 2. | 2019_TA_MJ_022141270_-Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022141270_-Bab-2.pdf |
|
|
| 4. | 2019_TA_MJ_022141270_-Bab-3.pdf |
|
|
| 5. | 2019_TA_MJ_022141270_-Bab-4.pdf |
|
|
| 6. | 2019_TA_MJ_022141270_-Bab-5.pdf |
|
|
| 7. | 2019_TA_MJ_022141270_-Daftar-pustaka.pdf | ||
| 8. | 2019_TA_MJ_022141270_-Lampiran.pdf |
|
P Penelitian ini bertujuan untuk menganalisis konsekuensi dari manfaat hubungan.Metode pengumpulan data menggunakan kuesioner dengan teknik purposive sampling kepada 150 responden yang mengunjungi Coffee shop dengan minimal kunjungan dua kali dalam satu bulan terakhir. Alat analisis data yang digunakan adalah Structural Equation Model (SEM) melalui program AMOS dan SPSS.Hasil penelitian menunjukkan bahwa manfaat keyakinan dan manfaat perlakuan khusus berpengaruh terhadap loyalitas. Namun, manfaat sosial tidak berpengaruh terhadap loyalitas konsumen Coffee shop.Penelitian selanjutnya hendaknya meneliti selain Coffee shop, seperti: restoran cepat saji. Penelitian selanjutnya hendaknya menggunakan responden di kota – kota selain Jakarta. Penelitian selanjutnya disarankan menambahkan variabel lain yang dapat memediasi manfaat sosial terhadap loyalitas, seperti variabel trust (Sukhu dan Scharff, 2018). Peneliti selanjutnya disarankan untuk menambahkan variabel sosiodemografi dan motivasi (Molina et al., 2017).
T This research intended to analyze consequence of relationship benefits.The method of collecting data were using questionnaire with purposive sampling techniques to 150 respondents which has visited Coffee shop with two times minimal visit within last month. Appliance for analyze data were using Structural Equation Model (SEM) through AMOS and SPSS programs.The results of research indicate that confidence benefits and special treatment benefits effect loyalty. However, social benefits do not affect the loyalty of consumers of the Coffee shop.For future research should investigate besides Coffee shop, such as: fast food restaurant. The research further should use respondent in cities besides Jakarta. Further researcher is suggested to add other variable that can mediate social benefits to loyalty, such as trust variable (Sukhu and Scharff, 2018). Further researcher is suggested to add variable sociodemographic and motivation (Molina et al., 2017).
Pengaruh corporate social responsibility terhadap customer loyalty melalui corporate image dan customer satisfaction
FEB - Usakti
Pengaruh confidence benefit dan special treatment benefit terhadap commitment dan customer loyalty
FEB - Usakti
Pengaruh offline experience terhadap customer loyalty serta dampaknya pada brand equity
FEB - Usakti
Pengaruh brand trust, brand affect terhadap purchase loyalty dan attitudinal loyalty pada produk The Body Shop
FEB - Usakti
Pengaruh customer personality traits terhadap loyalty to store melalui trust dan commitment
FEB - Usakti
The effect of store atmosphere on willingness to pay through to store affect and store loyalty
FEB - Usakti
Pengaruh hedonic shopping motivation dan supermarket attribut terhadap shopper loyalty pada supermarket Hero
FEB - Usakti
Efek moderating loyalty program membership dalam pengaruh relationship commitment terhadap relational outcomes
FEB - Usakti
Pengaruh karakteristik lingkungan pembelian terhadap loyalitas pelanggan melalui kepuasaan pelanggan
FEB - Usakti
Pengaruh propensity to trust, satisfaction, perceived quality terhadap loyalty melalui trust
FEB - Usakti
Pengaruh customer satisfaction, inertia dan zone of tolerance terhadap customer loyalty
FEB - Usakti
Hubungan antara relationship quality, cooperation dan customer loyalty pada bisnis waralaba
FEB - Usakti
Anticident and outcomes dari brand personality pada para pengguna vidoe game playstation
FEB - Usakti
Pengaruh training nd development terhadap job loyalty melalui job satisfaction di PT Surya Karya Mandiri
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh brand service quality, satisfaction, trust dan preference terhadap brand loyalty
FEB - Usakti
Pengaruh spokes-character terhadap brand awareness dan perceived quality dalam menciptakan brand loyalty
FEB - Usakti
Pengaruh kemasan, harga, dan kesadaran merek terhadap loyalitas merek pada produk "Mini Oreo"
FEB - Usakti
pengaruh kualitas produk terhadap e-loyalty melalui e-satisfaction pada pusat belanja online Lazada Indonesia
FEB - Usakti
Pengaruh evaluasi merek,kepercayaan terhadap merek,kepuasan merek dan hubungan merek terhadap lotalitas
FEB - Usakti
Pengaruh brand evaluation, trust, satisfaction, brand relationship terhadap brand loyalty pada lipstik revlon
FEB - Usakti
Pengaruh education experience dan entertainment experience terhadap loyalty melalui vivid memory
FEB - Usakti
Pengaruh price, familiarity, dan store image terhadap purchase intention dan loyalty pada produk private label
FEB - Usakti
E-Service quality sebagai anteseden dari perceived value serta konsekuensinya pada online travel agent
FEB - Usakti
Pengaruh PAKSERV terhadap customer satisfaction dan dampaknya terhadap customer loyalty ada Bank Syariah di DKI
FEB - Usakti
Pengaruh brand communication dan brand image terhadap brand loyalty melalui brand trust
FEB - Usakti
Pengaruh brand communication, brand Image terhadap brand loyalty melalui brand trust produk minuman berkarbonasi
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1593)
- FEB (6939)
- FK (2105)
- FKG (3253)
- FTSP (1110)
- FTI (2802)
- FTKE (2420)
- FALTL (1975)
- FSRD (709)