Antecedents and consequences of intention to purchase green skincare products
Info Katalog
File Repositori
Nomor Panggil : 022001803011
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Luki Adiati Pramono
Subyek : Marketing - Management
Kata Kunci : theory of planned behavior, environmental concern, availability of green skincare products, purchase
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2022_TA_KI_022001803011_Halaman-Judul.pdf | 8 | |
| 2. | 2022_TA_KI_022001803011_Lembar-Pengesahan.pdf | ||
| 3. | 2022_TA_SMJ_022001803011_Bab-1-Pendahuluan.pdf | 7 | |
| 4. | 2022_TA_SMJ_022001803011_Bab-2-Tinjaun-Pustaka.pdf |
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| 5. | 2022_TA_SMJ_022001803011_Bab-3-Metodologi-Penelitian.pdf |
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| 6. | 2022_TA_SMJ_022001803011_Bab-4-Analisis-dan-Pembahasan.bak.pdf |
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| 7. | 2022_TA_SMJ_022001803011_Bab-5-Kesimpulan.pdf |
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| 8. | 2022_TA_KI_022001803011_Daftar-Pustaka.pdf | ||
| 9. | 2022_TA_SMJ_022001803011_Lampiran.pdf |
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P Penelitian ini bertujuan untuk mengetahui faktor apa saja yang dapat mempengaruhi minat pelanggan dalam membeli produk green skincare. Structural Equation Modeling (SEM) digunakan sebagai metode pada penelitian ini dengan beberapa variabel prediktor seperti environmental concern, attitude towards green skincare products, subjective norm, perceived behavior control, dan availability of green skincare products. Jumlah responden yang digunakan adalah sebanyak 432 orang, dengan kriteria responden yang pernah membeli atau menggunakan produk green skincare. Hasil penelitian ini menunjukan bahwa environmental concern, attitude towards green skincare products, subjective norm, perceived behavior control, dan availability of green skincare products menunjukan hasil yang signifikan dan berpengaruh positif terhadap intention to purchase green skincare products. Hal tersebut disebabkan oleh concern dan sikap masyarakat terhadap lingkungan, influence dari orangorang terdekat, kontrol akan suatu keputusan, dan kesediaan green skincare dimana-mana.Diketahui juga bahwa intention to purchase green skincare products memediasi secara parsial dalam pengaruh antar environmental concern, attitude towards green skincare products, subjective norm, perceived behavior control, dan availability of green skincare products terhadap purchase of green skincare products. Maka dari itu, disarankan untuk penelitian selanjutnya dapat menambahkan jumlah responden, melakukan penelitian di negara lain, dan menambahkan variabel price karena menurut peneliti sebelumnya, variabel price memiliki pengaruh yang signifikan terhadap variabel
T This study aims to determine what factors influence customer interest in buying green skincare products. The method used is Structural Equation Modelling (SEM) with several predictors such as environmental concern, attitude towards green skincare products, subjective norm, perceived behavior control, and availability of green skincare products. The number of respondents used was 432 people, with the criteria of respondents who had ever bought or used green skincare products. This study indicates that environmental concern, attitude towards green skincare products, subjective norm, perceived behavior control, and availability of green skincare products show significant results and positively affect the intention to purchase green skincare products. These are due to people's concerns and attitudes towards the environment, the influence of those closest to them, control over a decision, and the availability of green skincare everywhere. It is also known that the intention to purchase green skincare productspartially mediates the influence. The relationships are between environmental concerns,attitude towards green skincare products, subjective norms, perceived behavior control, and availability of green skincare products toward purchasing green skincare products. Therefore, it is suggested for further research to increase the number of respondents, conduct research in other countries, and add the price variable because, according to previous researchers, the price variable has a significant effect on the variable.
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