Konsekuensi social media marketing activity dan customer experience pada media sosial instagram
Info Katalog
File Repositori
Nomor Panggil : 022001702022
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2021
Pembimbing 1 : Aekram Faisal
Subyek : Marketing - Management;Social media - Economic aspects
Kata Kunci : social media marketing activity, customer experience, relationship quality, purchase intention, loya
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2021_TA_SMJ_022001702022_Halaman-Judul.pdf | 11 | |
| 2. | 2021_TA_SMJ_022001702022_Lembar-Pengesahan.pdf | ||
| 3. | 2021_TA_SMJ_022001702022_Bab-1-Pendahuluan.pdf | 9 | |
| 4. | 2021_TA_SMJ_022001702022_Bab-2-Tinjauan-Pustaka.pdf |
|
|
| 5. | 2021_TA_SMJ_022001702022_Bab-3-Metode-Penelitian.pdf |
|
|
| 6. | 2021_TA_SMJ_022001702022_Bab-4-Analisis-dan-Pembahasan.pdf |
|
|
| 7. | 2021_TA_SMJ_022001702022_Bab-5-Kesimpulan.pdf | 5 |
|
| 8. | 2021_TA_SMJ_022001702022_Daftar-Pustaka.pdf | 4 | |
| 9. | 2021_TA_SMJ_022001702022_Lampiran.pdf | 11 |
|
P Penelitian ini bertujuan untuk mengetahui peran dimensi social media marketing activity yang terdiri dari entertainment, interaction, trendiness, customization, dan WOM, serta customer experience dengan sense, feel, think, act, dan relate terhadap relationship quality. Kemudian satisfaction dan trust digunakan untuk menentukan relationship quality yang berpengaruh terhadap purchase dan loyalty intention. Pengumpulan data dilakukan dengan metode purposive sampling, dari penyebaran e-kuesioner diperoleh 255 responden yang memenuhi kriteria yaitu, mereka yang pernah melakukan belanja online dalam satu tahun terakhir. Alat analisis data yang digunakan adalah structural equation model (SEM) melalui program AMOS dan SPSS. Hasil penelitian menunjukkan bahwa social media markting activity dan customer experience berpengaruh positif terhadap relationship quality. Kemudian relationship quality mempengaruhi purchase and loyalty intention.
T The study aimed was to determine the role of the social media marketing activity dimension that consists of entertainment, interaction, trendiness, customization, and WOM, as well as customer experience with sense, feel, think, act, and relate toward the relationship quality. Then satisfaction and trust are used to specify relationship quality to the effect on purchase and loyalty intention. The data were collected by purposive sampling method, from the distribution of the e-questionnaire obtained 255 respondents who fit the criteria, namely those who have done online shopping in the last year. The data analysis tool used is the structural equation model (SEM) through the AMOS and SPSS programs. The results showed that social media marketing activity and customer experience had a positive effect on relationship quality. Then relationship quality affects purchase and loyalty intention.
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Pengaruh corporate social responsibility terhadap customer loyalty melalui corporate image dan customer satisfaction
FEB - Usakti
Pengaruh confidence benefit dan special treatment benefit terhadap commitment dan customer loyalty
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Pengaruh offline experience terhadap customer loyalty serta dampaknya pada brand equity
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty: peran mediasi brand love dan moderasi brand trust
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Pengaruh service quality terhadap customer loyalty yang dimediasi customer satisfaction di e-commerce.
FEB - Usakti
Pengaruh logistic performance terhadap consumer loyalty melalui store image dan consumer satisfaction pada sociolla
FEB - Usakti
Meningkatkan brand equity menggunakan brand love,brand loyalty, brand trust, dan brand affection.
FEB - Usakti
Pengaruh customer satisfaction, brand image dan brand love terhadap brand loyalty restoran fast food di jakarta
FEB - Usakti
Peran trust dalam memediasi pengaruh halal certification terhadap loyalty pada restoran dengan menu jepang di jakarta
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Pengaruh brand experience terhadap brand loyalty melalui brand trust dan perceived quality pada sport wear
FEB - Usakti
Pengaruh advertising, public relation, direct marketing, sales promotion terhadap brand loyalty.
FEB - Usakti
Pengaruh brand communication terhadap brand loyalty melalui brand personality kosmetik lokal di Indonesia
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh brand trust, brand affect terhadap purchase loyalty dan attitudinal loyalty pada produk The Body Shop
FEB - Usakti
Pengaruh customer personality traits terhadap loyalty to store melalui trust dan commitment
FEB - Usakti
The effect of store atmosphere on willingness to pay through to store affect and store loyalty
FEB - Usakti
Pengaruh hedonic shopping motivation dan supermarket attribut terhadap shopper loyalty pada supermarket Hero
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3524)
- FTSP (1168)
- FTI (3195)
- FTKE (2524)
- FALTL (2097)
- FSRD (756)