Anteseden dan konsekuensi green purchase intentionpada green hotel di indonesia
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Asep Hermawan
Pembimbing 2 : Nama Saya
Kata Kunci : environmental knowledge ; environmental concern ; environmental values ; green attitude ; green sub
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2025_SK_SMJ_022002001041_Halaman-Judul.pdf | 8 | |
| 2. | 2025_SK_SMJ_022002001041_Surat-Pernyataan-Revisi-Terakhir.pdf | ||
| 3. | 2025_SK_SMJ_022002001041_Surat-Hasil-Similaritas.pdf | ||
| 4. | 2025_SK_SMJ_022002001041_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | ||
| 5. | 2025_SK_SMJ_022002001041_Lembar-Pengesahan.pdf | ||
| 6. | 2025_SK_SMJ_022002001041_Pernyataan-Orisinalitas.pdf | ||
| 7. | 2025_SK_SMJ_022002001041_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2025_SK_SMJ_022002001041_Bab-1.pdf | 10 | |
| 9. | 2025_SK_SMJ_022002001041_Bab-2.pdf | 10 |
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| 10. | 2025_SK_SMJ_022002001041_Bab-3.pdf | 14 |
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| 11. | 2025_SK_SMJ_022002001041_Bab-4.pdf | 15 |
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| 12. | 2025_SK_SMJ_022002001041_Bab-5.pdf | 5 | |
| 13. | 2025_SK_SMJ_022002001041_Daftar-Pustaka.pdf | 5 | |
| 14. | 2025_SK_SMJ_022002001041_Lampiran.pdf | 34 |
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P Penelitian ini bertujuan untuk menguji environmental knowledge, environmentalconcern, environmental values, green attitude, green subjective norm, green perceivedbehavioral control, green purchase intention, dan green purchase behavior pada greenhotel. metode pengambilan sampel yang digunakan dalam penelitian ini nonprobability sampling. teknik pengambilan sampel adalah purposive sampling dandiperoleh 260 responden yang menggunakan green hotel. pengumpulan data yangdigunakan adalah metode survei dengan menyebarkan kuesioner kepada respondenmelalui google form. alat analisis data yang digunakan adalah structuralequation model (sem).hasil penelitian memperlihatkan bahwa terdapat pengaruh positif darienvironmental knowledge, environmental concern, dan environmental values terhadapgreen attitude. terdapat pengaruh positif dari green attitude, green subjective normterhadap green purchase intention. terdapat pengaruh positif green purchase intentionterhadap green purchase behavior. sedangkan green perceived behavioral controldinyatakan tidak terdapat pengaruh terhadap green purchase intention.
T This study aims to test environmental knowledge, environmental concern,environmental values, green attitude, green subjective norm, green perceivedbehavioral control, green purchase intention, and green purchase behavior in greenhotels. the sampling method used in this study is non-probability sampling. thesampling technique is purposive sampling and obtained 260 respondents who usegreen hotels. data collection used is a survey method by distributing questionnairesto respondents via google form. the data analysis tool used is the structuralequation model (sem).the results of the study show that there is a positive influence of environmentalknowledge, environmental concern, and environmental values on green attitude. thereis a positive influence of green attitude, green subjective norm on green purchaseintention. there is a positive influence of green purchase intention on green purchasebehavior. while green perceived behavioral control is stated to have no influence ongreen purchase intention.
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