DETAIL KOLEKSI

Pengaruh customer trust, customer perceived value dan customer satisfaction terhadapbrand loyalty pada pengguna merek pakaian di jakarta

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Oleh : Erwin Setiawan

Info Katalog

Nomor Panggil : 022001900044

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Arnolt Kristian Pakpahan

Subyek : Customer satisfaction;Marketing -- Management

Kata Kunci : customer trust, customer perceived value, customer satisfaction and brand loyalty.

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2024_TA_SMJ_022001900044_Halaman-Judul.pdf 11
2. 2024_TA_SMJ_022001900044_Lembar-Pengesahan.pdf 6
3. 2024_TA_SMJ_022001900044_Bab-1-Pendahuluan.pdf 7
4. 2024_TA_SMJ_022001900044_Bab-2-Tinjauan-Pustaka.pdf 18
5. 2024_TA_SMJ_022001900044_Bab-3-Metode-Penelitian.pdf 18
6. 2024_TA_SMJ_022001900044_Bab-4-Analisis-dan-Pembahasan.pdf 13
7. 2024_TA_SMJ_022001900044_Bab-5-Simpulan.pdf 6
8. 2024_TA_SMJ_022001900044_Daftar-Pustaka.pdf 6
9. 2024_TA_SMJ_022001900044_Lampiran.pdf 18

M Manusia sebagai masyarakat social memakai fashion setiap saat dengan tujuan untukmeningkatkan penampilan mereka, baik itu dalam acara formal ataupun non-formal.Gaya berpakaian ini sangat penting dalam meningkatkan penampilan seseorang.Industri fashion mengalami banyak inovasi pada produknya sebagai hasil dariperkembangan zaman yang semakin maju. Perkembangan ini juga berdampak padakeinginan konsumen yang semakin variatif ketika memilih dan membeli pakaian.Dengan banyak nya merek pakaian yang ada saat ini dan perbedaan dalam permintaankonsumen membuat banyak industri fashion baru yang bermunculan danmeningkatkan persaingan pada industri fashion dalam mempertahankan konsumenatau membuat konsumen tetap loyal pada merek tersebut. Jumlah data yang diambilpada penelitian ini terdapat 160 sampel yaitu pengguna merek pakaian Zara, H&Mdan Uniqlo yang melakukan pembelian 2 kali dalam 3 bulan terakhir. Variabelindependen dalam penelitian ini adalah Customer Trust, Customer Perceived Value dan Customer Satisfaction. Variabel dependennya adalah Brand Loyalty. Dari hasilpenelitian ini bahwa terdapat pengaruh positif Customer Trust terhadap CustomerPerceived Value, terdapat pengaruh positif Customer Trust terhadap CustomerSatisfaction, terdapat pengaruh positif Customer Trust terhadap Brand Loyalty,terdapat pengaruh positif Customer Perceived Value terhadap Customer Satisfaction,terdapat pengaruh positif Customer Perceived Value terhadap Brand Loyalty danterdapat pengaruh positif Customer Satisfaction terhadap Brand Loyalty.

H Humans as a social community wear fashion all the time with the aim of improvingtheir appearance, be it in formal or non-formal events. This style of dress is veryimportant in enhancing one's appearance. The fashion industry has experienced manyinnovations in its products as a result of increasingly advanced times. Thisdevelopment also has an impact on consumers' desires which are increasingly variedwhen choosing and buying clothes. With the many existing clothing brands anddifferences in consumer demand, many new fashion industries have sprung up andincreased competition in the fashion industry in retaining consumers or keepingconsumers loyal to the brand. The amount of data taken in this study contained 160samples, namely users of the clothing brands Zara, H&M and Uniqlo who madepurchases 2 times in the last 3 months. The independent variables in this study areCustomer Trust, Customer Perceived Value and Customer Satisfaction. The dependentvariable is Brand Loyalty. From the results of this study that there is a positiveinfluence of Customer Trust on Customer Perceived Value, there is a positiveinfluence of Customer Trust on Customer Satisfaction, there is a positive influence ofCustomer Trust on Brand Loyalty, there is a positive influence of Customer Perceived Value on Customer Satisfaction, there is a positive influence of Customer PerceivedValue on Brand Loyalty and there is a positive influence of Customer Satisfaction onBrand Loyalty.

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