DETAIL KOLEKSI

Anteseden dari travel intention pada platform media sosial


Oleh : Rika Aprilola

Info Katalog

Nomor Panggil : 022002001263

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Ina Oktaviana Matusin

Subyek : Marketing--Management

Kata Kunci : attachment to social media influencer; enjoyment; existential authenticity; object-based authenticit

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2024_TA_SMJ_022002001263_Halaman-Judul.pdf 12
2. 2024_TA_SMJ_022002001263_Lembar-Pengesahan.pdf 6
3. 2024_TA_SMJ_022002001263_Bab-1-Pendahuluan.pdf 9
4. 2024_TA_SMJ_022002001263_Bab-2-Tinjauan-Pustaka.pdf 18
5. 2024_TA_SMJ_022002001263_Bab-3-Metode-Penelitian.pdf 15
6. 2024_TA_SMJ_022002001263_Bab-4-Pembahasan-Hasil-Penelitian.pdf 16
7. 2024_TA_SMJ_022002001263_Bab-5-Kesimpulan.pdf 5
8. 2024_TA_SMJ_022002001263_Daftar-Pustaka.pdf 6
9. 2024_TA_SMJ_022002001263_Lampiran.pdf 16

P Penelitian ini bertujuan untuk menganalisis pengaruh object-based authenticity terhadap existential authenticity, pengaruh object-based authenticity, existential authenticity terhadap attachment to social media influencer, pengaruh object-based authenticity, existential authenticity, dan attachment to social media influencer terhadap enjoyment, dan pengaruh enjoyment terhadap travel intention. Penelitian ini dilakukan pada individu yang pernah menonton video travel pada social media (Instagram, Facebook, Youtube, Twitter, dan Tiktok) minimal 1 kali dalam 6 bulan terakhir. Data penelitian diperoleh melalui kuesioner online (google form). Teknik penarikan sampel yang digunakan dalam penelitian ini yaitu purposive sampling. Alat analisis data yang digunakan adalah Structural Equation Model (SEM).Hasil penelitian ini menyimpulkan bahwa variabel object-based authenticity dengan existential authenticity berpengaruh positif, variable object-based authenticity dengan attachment to social media influencer tidak berpengaruh positif, variabel existential authenticity dengan attachment to social media influencer berpengaruh positif, variable object-based authenticity dengan enjoyment berpengaruh positif, variable existential authenticity dengan enjoyment tidak berpengaruh positif, variable attachment to social media influencer dengan enjoyment berpengaruh positif, dan variable enjoyment dengan travel intention berpengaruh positif.

T This study aims to analyze the effect of object-based authenticity on existential authenticity, the effect of object-based authenticity, existential authenticity on attachment to social media influencers, the effect of object-based authenticity, existential authenticity, and attachment to social media influencers on enjoyment, and the effect of enjoyment on travel intention. This research was conducted on individuals who had watched travel videos on social media (Instagram, Facebook, Youtube, Twitter and Tiktok) at least once in the last 6 months. Research data was obtained through an online questionnaire (google form). The sampling technique used in this research is purposive sampling. The data analysis tool used is the Structural Equation Model (SEM).The results of this study conclude that the object-based authenticity variable with existential authenticity has a positive effect, the object-based authenticity variable with attachment to social media influencers has no positive effect, the existential authenticity variable with attachment to social media influencers has a positive effect, the object-based authenticity variable with enjoyment has a positive effect, the variable existential authenticity with enjoyment has no positive effect, the variable attachment to social media influencers with enjoyment has a positive effect, and the variable enjoyment with travel intention has a positive effect.

Bagaimana Anda menilai Koleksi ini ?