DETAIL KOLEKSI

Pengaruh social power terhadap social commerce intention

4.0


Oleh : Ratih Tariswara

Info Katalog

Nomor Panggil : 022001801019

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Hj. Arwini Sumardi

Subyek : Commerce - Economic growth

Kata Kunci : social power (expert power, referent power and legitimate reciprocity power), economic satisfaction

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2022_TA_SMJ_022001801019_Halaman-Judul.pdf 11
2. 2022_TA_SMJ_022001801019_Lembar-Pengesahan.pdf 6
3. 2022_TA_SMJ_022001801019_Bab-1-Pendahuluan.pdf 11
4. 2022_TA_SMJ_022001801019_Bab-2-Tinjauan-Pustaka.pdf 19
5. 2022_TA_SMJ_022001801019_Bab-3-Metode-Penelitian.pdf 15
6. 2022_TA_SMJ_022001801019_Bab-4-Analisis-dan-Pembahasan.pdf 24
7. 2022_TA_SMJ_022001801019_Bab-5-Kesimpulan.pdf 5
8. 2022_TA_SMJ_022001801019_Daftar-Pustaka.pdf 6
9. 2022_TA_SMJ_022001801019_Lampiran.pdf 6

P Penelitian ini bertujuan untuk menguji dan menganalisa Pengaruh socialpower terhadap social commere intention. Metode yang digunakan adalah nonprobabilitysampling dengan teknik purposive sampling dengan jumlah responden230 responden. Metode analisis yang digunakan dalam penelitian ini adalahStructural Equation Model (SEM). Hasil dari penelitian ini menunjukkan bahwaterdapat pengaruh positif expert power terhadap economic satisfaction, terdapatpengaruh positif referent power terhadap economic dan social satisfaction,terdapat pengaruh positif reciprocity power terhadap economic dan socialsatisfaction, terdapat pengaruh positif economic satisfaction terhadap socialshopping dan social sharing intention, tidak terdapat pengaruh positif socialsatisfaction terhadap social shopping intention namun terdapat pengaruh positifpada social sharing intention.

T This study aims to examine and analyze the influence of social powertowards social commerce intention. The method used is non-probability samplingwith purposive sampling technique to 230 respondents. The analytical methodused in this study is the Structural Equation Model (SEM). The results of thisstudy indicate that there is a positive effect of expert power on economicsatisfaction, there is a positive effect of referent power on economic and socialsatisfaction, there is a positive effect of reciprocity power on economic and socialsatisfaction, there is a positive effect of economic satisfaction terhadap socialshopping dan social sharing intention, there is no a positive effect of socialsatisfaction on social shopping intention, there is a positive effect of socialsatisfaction on social sharing intention.

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