Antesedence e-loyalty
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022151021
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Adiati Hardjanti.
Subyek : Customer loyalty;Electronic commerce
Kata Kunci : hedonic shopping value, utilitarian shopping value, informativeness, effectiveness of information co
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2019_TA_MJ_022151021_Halaman-Judul.pdf | ||
| 2. | 2019_TA_MJ_022151021_Bab-1.pdf | ||
| 3. | 2019_TA_MJ_022151021_Bab-2.pdf |
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| 4. | 2019_TA_MJ_022151021_Bab-3.pdf |
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| 5. | 2019_TA_MJ_022151021_Bab-4.pdf |
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| 6. | 2019_TA_MJ_022151021_Bab-5.pdf |
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| 7. | 2019_TA_MJ_022151021_Daftar-Pustaka.pdf | ||
| 8. | 2019_TA_MJ_022151021_Lampiran.pdf |
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S Semakin tinggi Hedonic shopping value, Utilitarian shopping value, informativeness,Effectiveness of information content dan entertainmen yang dirasakan konsumenmaka tingkat kepuasan yang dirasakan nya juga semakin tinggi dan semakin tinggitingkat kepuasan(e-satisfaction) yang dirasakan konsumen maka semakin tinggi pulakonsumen untuk tetap berbelanja pada marketplace tersebut(e-loyalty).Tujuan dari penelitian ini adalah untuk mengetahui dan menganalisa pengaruh positifHedonic shopping value terhadap e-satisfaction, untuk mengetahui dan menganalisapengaruh positif Utilitarian shopping value terhadap e-satisfaction, untukmengetahui dan menganalisa pengaruh positif Online shopping informativenessterhadap e-satisfaction, untuk mengetahui dan menganalisa pengaruh positif Onlineshopping effectiveness terhadap e-satisfaction, untuk mengetahui dan menganalisapengaruh positif Online shopping entertainment terhadap e-satisfaction, untukmengetahui dan menganalisa pengaruh positif e-satisfaction terhadap e-loyaltyData yang berhasil memenuhi uji instrumen kemudian diolah menggunakan alatanalisis Structural Equatuin Model (SEM) dengan software AMOS 6.0.Hasil penelitian yang diperoleh dan pembahasan analisa menyimpulkan terdapatpengaruh positif hedonic shopping value terhadap e-satisfaction, terdapat pengaruhpositif utilitarian shopping value terhadap e-satisfaction, terdapat pengaruh positif online shopping informativeness terhadap e-satisfaction, terdapat pengaruh positifonline shopping effectiveness of content terhadap e-satisfaction, terdapat pengaruhpositif online shopping entertainment terhadap e-satisfaction, terdapat pengaruhpositif e-satisfaction terhadap e-loyalty.
T The higher Hedonic shopping value, Utilitarian shopping value, informativeness,Effectiveness of information content and entertainment perceived by consumers, thehigher the level of satisfaction felt and the higher the level of satisfaction (esatisfaction)that consumers feel, the higher the consumer shop at the marketplace (eloyalty).The purpose of this research is to find out and analyze the positive influence ofHedonic shopping value on e-satisfaction, to find out and analyze the positiveinfluence of Utilitarian shopping value on e-satisfaction, to find out and analyze thepositive influence of Online shopping information on e-satisfaction, to know andanalyze the positive influence of Online shopping effectiveness on e-satisfaction, tofind out and analyze the positive influence of Online shopping entertainment on esatisfaction,to find out and analyze the positive influence of e-satisfaction on eloyalty Data that successfully meets the instrument test is then processed using StructuralEquity Model (SEM) analysis with AMOS 6.0 software.The results obtained and discussion of the analysis concluded that there is a positiveeffect of hedonic shopping value on e-satisfaction, there is a positive influence ofutilitarian shopping values on e-satisfaction, there is a positive influence on onlineshopping information on e-satisfaction, there are positive influences online shoppingeffectiveness of content towards e-satisfaction, there is a positive influence of onlineshopping entertainment on e-satisfaction, there is a positive influence of esatisfactionon e-loyalty.
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