Anteseden dari word of mouth intention
Info Katalog
File Repositori
Nomor Panggil : 2018_TA_MJ_022100013
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2018
Pembimbing 1 : Kurniawati
Subyek : Food quality;Marketing management
Kata Kunci : food quality, physical environment quality, personal interaction quality, perceived value, word of m
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2018_TA_MJ_022100013_Halaman-Judul.pdf | ||
| 2. | 2018_TA_MJ_022100013_Bab-1.pdf | ||
| 3. | 2018_TA_MJ_022100013_Bab-2.pdf |
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| 4. | 2018_TA_MJ_022100013_Bab-3.pdf |
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| 5. | 2018_TA_MJ_022100013_Bab-4.pdf |
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| 6. | 2018_TA_MJ_022100013_Bab-5.pdf |
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| 7. | 2018_TA_MJ_022100013_Daftar-Pustaka.pdf | ||
| 8. | 2018_TA_MJ_022100013_Lampiran.pdf |
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A Analisis mengenai Word of Mouth Intention sangat penting untuk pengambilan keputusan manajer pemasaran. Penelitian ini bertujuan untuk menganalisis pengaruh Food Quality, Physical Environment Quality, Personal Interaction Quality dan Perceived Value terhadap Word of Mouth Intention melalui Satisfaction, Trust dan Commitment.Penelitian dilakukan dengan menggunakan restaurant sebagai obyek penelitian dan mengambil 170 sampel dari konsumen yang pernah mengunjungi restaurant Pizza Hutt Jakarta. Metode yang digunakan ialah metode non probability sampling dengan teknik Purposive Sampling dan menggunakan alat analisis Structural Equation Model (SEM). Berdasarkan hasil penelitian dapat diketahui bahwa terdapat pengaruh positif dari Food Quality, Physical Environment Quality, Personal Interaction Quality dan Perceived Value terhadap Satisfaction. Hasil penelitian juga membuktikan bahwa terdapat pengaruh langsung Satisfaction terhadap Trust, Commitment dan Word of Mouth Intention.
A Analysis of Word Of Mouth Intention is very important for decision making in the field of marketing manager. Food Quality, Physical Environment Quality, Personal Interaction Quality and Perceived Value towards Word Of Mouth Intention through Satisfaction, Trust and Commitment.The study was conducted by using a restaurant as an object of research and took 170 samples of customers who have visited Pizza Hutt Jakarta. The method used was non-probability sampling method with purposive sampling techniques and analysis tools Structural Equation Model (SEM). Based on the results of this research is that there is a positive influence of Food Quality, Physical Environment Quality, Personal Interaction Quality and Perceived Value on Satisfaction. The results also prove that there is a direct effect of Satisfaction towards Trust, Commitment and Word Of Mouth Intention.
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