Faktor-faktor yang mempengaruhi minat beli pada situs steam online
Info Katalog
File Repositori
Nomor Panggil : 2016_TA_MJ_022072011
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2016
Pembimbing 1 : Robert Kristaung
Subyek : Purchase Intention
Kata Kunci : Online marketing, Purchase intention, Steam
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2016_TA_MJ_022072011-HALAMAN-JUDUL.pdf | ||
| 2. | 2016_TA_MJ--022072011-BAB-1.pdf | ||
| 3. | 2016_TA_MJ--022072011-BAB-2.pdf |
|
|
| 4. | 2016_TA_MJ--022072011-BAB-3.pdf |
|
|
| 5. | 2016_TA_MJ--022072011-BAB-4.pdf |
|
|
| 6. | 2016_TA_MJ--022072011-BAB-5.pdf |
|
|
| 7. | 2016_TA_MJ_022072011-DAFTAR-PUSTAKA.pdf | 3 | |
| 8. | 2016_TA_MJ_022072011-LAMPIRAN.pdf |
|
S Situs Steam merupakan sebuah saluran pemasaran dari perusahaan Valve yang merupakan game publisher. Melalui situs Steam, pemasaran online dikaji melalui lima elemen yaitu produk, transaksi, program insentif, desain situs, dan interaksi. Metode penelitian yang digunakan adalah metode kuantitatif deskriptif dengan instrumen penelitian kuesioner. Pernyataan – pernyataan dalam kuesioner di uji validitas dan reliabilitas terlebih dahulu, sehingga di dapat 17 pernyataan yang valid dan reliable. Jumlah responden pada penelitian ini adalah sebesar 30 responden. Hasil analisis penelitian menunjukkan bahwa Ha1 di terima artinya produk memiliki pengaruh terhadap minat beli. Ha2 diterima artinya transaksi memiliki pengaruh terhadap minat beli. Ha3 diterima artinya program insentif memiliki pengaruh terhadap minat beli. Ha4 diterima artinya desain situs memiliki pengaruh terhadap minat beli dan Ho5 diterima artinya interaksi tidak memiliki pengaruh terhadap minat beli.
T The Effect Analysis of online marketing in Steam website to purchase intention. Steam website is marketing channel from Valve corporation. Through Steam website, online marketing examined by five elements. The five elements are product, transaction, incentive program, website design, and interaction. Research method the researcher used is quantitative descriptive with the questionnaire as the main instrument. The questionnaire already tested by validity and reliability. The number of respondents are 30. The result of the data analysis are Ha1 accepted which is the product have impact to purchase intention. Ha2 accepted which is the transaction have impact to purchase intention. Ha3 accepted which is the incentive program have impact to purchase intention. Ha4 accepted which is website design have impact to purchase intention. Ho5 accepted which is interaction did not have impact to purchase intention.
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Perbandingan refrigeran R-22 dan R-290 terhadap daya kompresor pada air conditioner unit
FTI - Usakti
Analisis pengaruh pembebanan terhadap efesiensi transformator daya pada PLTU Muara Karang Unit 5
FTI - Usakti
Perhitungan efesiensi turbin uap pada pembangkit listrik tenaga uap dan pembangkit listrik tenaga nuklir
FTI - Usakti
Pengaruh collectivism, environmental visibilities dan subjective norms terhadap green purchase intention.
FEB - Usakti
Pengaruh attitude, perceived behavior control, subjective norm, brand consciousness terhadap purchase intention
FEB - Usakti
Pengaruh price, familiarity, store image,perceived quality terhadap purchase intention dan loyalty
FEB - Usakti
Pengaruh knowledge, religiosity, word of mouth terhadap purchase intention di mediasi oleh attitude
FEB - Usakti
Pengaruh social identity social influenceb dan perceived value terhadap purchase intention
FEB - Usakti
Pengaruh unctional, hedonic, symbolic, financial value terhadap purchase intention pada restoran mewah
FEB - Usakti
Pengaruh hotel website quality terhadap customer satisfaction dan purchase intention melalui perceived flow
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3528)
- FTSP (1168)
- FTI (3213)
- FTKE (2524)
- FALTL (2097)
- FSRD (757)