Pengaruh consumption self confidence terhadap shopping focused word of mouth communication
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2011
Pembimbing 1 : Sri Vandayuli Riorini
Subyek : Communication (economics)
Kata Kunci : shopping focused word, communication social confidence, consumption self confidence
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2012_TA_MJ_022060290_7.pdf |
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| 2. | 2012_TA_MJ_022060290_6.pdf |
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| 3. | 2012_TA_MJ_022060290_5.pdf |
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| 4. | 2012_TA_MJ_022060290_4.pdf |
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| 5. | 2012_TA_MJ_022060290_3.pdf |
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| 6. | 2012_TA_MJ_022060290_2.pdf |
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| 7. | 2012_TA_MJ_022060290_1.pdf |
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P Penelitian ini bertujuan untuk mengetahui pengaruh Consumption Self Confidence Terhadap Shopping Focused Word Of Mouth Communication pada mall Grand Indonesia. Data yang digunakan dalam penelitian ini adalah data primer. Data dikumpulkan langsung melalui penyebaran kuesioner kepada 125 responden. Teknik pengambilan sample dalam penelitian ini dengan menggunakan pwposive sampling. Uji instrumen data menggunakan validitas dan reliabilitas. Uji hipotesis menggunakan .Multiple Linear hfression. Hasil pengujian hipotesa menunjukkan terdapat pengaruh positif dan signifikan antara Pengaruh Social Confidence dan Personal Confidence Terhadap Shopping Focused Word Of Mouth Communication konsumen pada pengunjung mall Grand Indonesia bagi penelltian selanjutnva disarankan untuk menambah responden selain dari pengunjung mall grand Indonesia dan menambah variabel yang mempengaruhi Shopping Focused word Mouth Communication, Social Confidence dan Personal Confidence
T This study aims to determine The Effect of Consumption Self Confidence to Shopping Focused Word Of Mouth Communication on the mall Grand Indonesia. The data used in this study is the primary data. Data are collected directly through th dissemination of questionnaires to 125 respondents. Sampling technique in this stud; using putposive sampling. Test instrument validity and reliability of data used Hypothesis testing using Multiple Linear Regression. The results of hypothesis testing showed there were positive and significan influence between Social Confidence dan Personal Confidence toward Shopping Focuse• Word Of Mouth Communication customer on the mall Grand Indonesia.. For .furthe; research is recommended to add to the respondents other than the customer on the mal Grand Indonesia and add variables that afford the social confidence, pesona confidence, shopping focused word of mouth communication
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