DETAIL KOLEKSI

Pengaruh product quality, product price, product availability, product ingridients, product awarness, product safety, terhadap intention to purchase pelanggan pada produk makanan halal

5.0


Oleh : James Peter Silaen

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Iwan Ekawanto

Pembimbing 2 : Adiati Hardjanti

Kata Kunci : product quality, product price, product availability, product ingridients, product awarness, product

Saat ini file hanya dapat diakses dari perpustakaan.

Status : Lengkap

P Penelitian ini bertujuan untuk menganalisis pengaruh product quality, product price, product availability, product ingridients, product awarness, product saftey terhadap intention to purchase pelanggan pada produk makanan halal. Rancangan penelitian yang digunakan dalam penelitian ini menggunakan metode uji hipotesis, yang bertujuan untuk menguji ada atau tidaknya pengaruh antara variabel menggunakan regresi linear berganda. Jumlah sampel sebanyak 154 konsumen non muslim yang membeli produk halal yang diambil menggunakan non probability sampling dengan metode purposive sampling. Hasil pengujian ini menunjukan terdapat pengaruh positif antara product quality, product price, product availability, product ingridients, product awarness, product saftey terhadap intention to purchase. Implikasi manajerial dari penelitian ini adalah perusahaan perlu untuk lebih membuat konsep halal yang dapat menjamin kualitas makanan, perusahaan perlu untuk memperbolehkan membayar lebih untuk produk halal dibandingkan untuk produk non-halal, konsumen bersedia berusaha keras untuk memperoleh makanan halal, perusahaan perlu menginformasikan bahan-bahan yang asing yang dapat menimbulkan kecurigaan dalam kehafalan, konsumen harus selalu memperhatikan masalah halal, perusahaan perlu untuk lebih menyiapkan produk makanan halal yang lebih aman dan higenis, konsumen perlu untuk lebih mempertimbangkan dalam membeli produk makanan halal yang tergolong tinggi.

T This research aims to analyze the influence of Authentic Leadership, Information Management, Organizational Identification and Knowledge Management on Job Performance at PT HINO in East Jakarta and East Java. Data was collected from 178 PT respondents. HINO in East Jakarta and East Java with the data collection technique used is sample. Data analysis used descriptive statistics by finding the average using SPSS version 26, as well as multiple regression analysis for hypothesis testing using SPSS version 26. Previously the instrument had been tested using validity and reliability tests in which all statement items were valid and reliable. The research results show that Authentic Leadership has a positive effect on Job performance, Information Management has a positive effect on Job Performance, Organizational Identification has a positive effect on Job performance, and Knowledge Management has a positive effect on Job performance. The managerial implication of this research is that managers make employees feel comfortable at work and provide advice to employees about their work (Authentic Leadership). And managers can help new employees adapt to new jobs for new employees by sharing information and experiences with old employees so that new employees at PT. Hino feel helped in their work (Information Management) and can also be more helpful to employees. feel ownership of the company (Organizational Identification). Apart from that, managers must help employees to gain more knowledge about old and new jobs and the company\\\'s competitors in the market (Knowledge Management). Lastly, managers must help get new information about work and employees believe that by always getting new information about their work they can maintain employee work performance so they don\\\'t miss out on new information (Job performance).

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