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Anteseden dari behavioral intention dari m-payment

5.0


Oleh : Muhammad Alifan Anwar

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Ina Octaviana Matusin

Kata Kunci : perceived value, compatibility, perceived enjoyment, social influence, trust, satisfaction, behavior

Saat ini file hanya dapat diakses dari perpustakaan.

Status : Lengkap

P Penelitian ini bertujuan untuk menganalisis pengaruh perceived value, compatibility, perceived enjoyment, dan social influence terhadap trust dan satisfaction, pengaruh trust terhadap behavioral intention, dan pengaruh satisfaction terhadap behavioral intention. Penelitian ini dilakukan pada individu yang menggunakan dan bertransaksi minimal satu kali dalam sebulan pada m-wallet (Gopay, OVO, DANA, dan ShopeePay) dalam kurun waktu enam bulan terakhir. Data penelitian ini diperoleh melalui kuesioner online (Google Form), teknik penarikan sampel yang digunakan dalam penelitian ini merupakan purposive sampling, dan alat analisis yang digunakan berupa structural equation model (SEM). Hasil penelitian ini menyimpulkan bahwa variabel perceived value, perceived enjoyment, dan social influence berpengaruh positif terhadap variabel trust, variabel compatibility tidak berpengaruh positif terhadap variabel trust, variabel perceived value, compatibility, dan perceived enjoyment berpengaruh positif terhadap variabel satisfaction, variabel trust berpengaruh positif terhadap variabel behavioral intention, dan variabel satisfaction berpengaruh positif terhadap variabel behavioral intention.

T This study aims to analyze the effect of perceived value, compatibility, perceived enjoyment, and social influence towards trust and satisfaction, effect of trust towards behavioral intention, and the effect of satisfaction towards behavioral intention. This research was conducted on individuals who uses and does transactions at least once in a month using m-wallets (Gopay, OVO, DANA, and Shopeepay) for the past six months. The data obtained for this research were collected from an online questionnaire (Google Form), purposive sampling is used as the sampling technique used in this study, and Structural Equational Model (SEM) was used as the data analysis tool. Results in this study showed that the variables perceived value, perceived enjoyment, and social influence has a positive effect towards the variable trust, variable compatibility has no positive effect towards the variable trust, variables perceived value, compatibility, and perceived enjoyment showed a positive effect towards the variable satisfaction, variable trust showed a positive effect towards the variable behavioral intention, and variable satisfaction showed a positive effect towards the variable behavioral intention.

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