DETAIL KOLEKSI

Pengaruh consumption values terhadap peningkatan purchase intentions produk makanan organik


Oleh : Yulia Agustin

Info Katalog

Nomor Panggil : 022002108006

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Nico Lukito

Subyek : Value analysis (Cost control);Marketing - Management

Kata Kunci : functional value, emotional value, conditional value, social value, epistemic value.

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2024_TA_SMJ_022002108006_Halaman-Judul.pdf 12
2. 2024_TA_SMJ_022002108006_Lembar-Pengesahan.pdf 6
3. 2024_TA_SMJ_022002108006_Bab-1-Pendahuluan.pdf 9
4. 2024_TA_SMJ_022002108006_Bab-2-Tinjauan-Pustaka.pdf 19
5. 2024_TA_SMJ_022002108006_Bab-3-Metodologi-Penelitian.pdf 19
6. 2024_TA_SMJ_022002108006_Bab-4-Hasil-dan-Pembahasan.pdf 14
7. 2024_TA_SMJ_022002108006_Bab-5-Kesimpulan.pdf 6
8. 2024_TA_SMJ_022002108006_Daftar-Pustaka.pdf 8
9. 2024_TA_SMJ_022002108006_Lampiran.pdf 52

P Penelitian ini bertujuan untuk menganalisis pengaruh dari Consumption Values yaitu Functional Value, Emotional Value, Conditional Value, Social Value, dan Epistemic Value terhadap Purchase Intentions. Kriteria responden pada penelitian ini merupakan konsumen yang mengkonsumsi produk makanan organik di Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek). Teknik pengambilan sampel yang digunakan adalah purposive sampling dengan melalui kuisioner yang telah diisi oleh 202 responden. Metode analisis data yang digunakan dalam penelitian ini untuk menguji pengaruh antar variabel adalah Structural Equation Model (SEM) dengan menggunakan software AMOS 24 dan SPSS 22. Hasil penelitian menunjukkan bahwa Conditional Value, Functional Value, Emotional Value, Epistemic Value, dan Social Value berpengaruh positif terhadap Purchase Intentions. Penelitian selanjutnya diharapkan dapat meneliti dengan objek produk organik lainnya selain makanan, serta menambahkan variabel lainnya seperti brand awareness, perceived quality, brand association, dan brand loyalty agar penelitian ini lebih komprehensif.

T This research aims to analyze the influence of Consumption Values, namely Functional Value, Emotional Value, Conditional Value, Social Value, and Epistemic Value on Purchase Intentions. The criteria for respondents in this research are consumers who consume organic food products in Jakarta, Bogor, Depok, Tangerang, Bekasi (Jabodetabek). The sampling technique used was purposive sampling using a questionnaire which was filled in by 202 respondents. The data analysis method used in this research to test the influence between variables is the Structural Equation Model (SEM) using AMOS 24 and SPSS 22 software. The results of the research show that Conditional Value, Functional Value, Emotional Value, Epistemic Value, and Social Value have a positive effect on Purchase Intentions. It is hoped that future research can examine other organic product objects besides food, as well as adding other variables such as brand awareness, perceived quality, brand association, and brand loyalty so that this research is more comprehensive.

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