Kontribusi mobile augmented reality pada kepercayaan dan niat patronage ritel toko online/offline
Info Katalog
File Repositori
Nomor Panggil : 022002001122
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Robert Kristaung
Subyek : Marketing--Management
Kata Kunci : augmented reality, trust in AR apps, novelty, fashion/status, sociability, relaxation, usage intenti
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2024_TA_SMJ_022002001122_Halaman-Judul.pdf | ||
| 2. | 2024_TA_SMJ_022002001122_Lembar-Pengesahan.pdf | ||
| 3. | 2024_TA_SMJ_022002001122_Bab-1-Pendahuluan.pdf | ||
| 4. | 2024_TA_SMJ_022002001122_Bab-2-Landasan-Teori.pdf |
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| 5. | 2024_TA_SMJ_022002001122_Bab-3-Metode-Penelitian.pdf |
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| 6. | 2024_TA_SMJ_022002001122_Bab-4-Pembahasan-Hasil-Penelitian.pdf |
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| 7. | 2024_TA_SMJ_022002001122_Bab-5-Kesimpulan.pdf | ||
| 8. | 2024_TA_SMJ_022002001122_Daftar-Pustaka.pdf | ||
| 9. | 2024_TA_SMJ_022002001122_Lampiran.pdf |
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A Augmented Reality (AR) adalah teknologi yang menggabungkan objek virtual dengan dunia nyata. Teknologi AR memiliki potensi untuk mengubah cara kita belajar, bermain, bekerja dan berbelanja. Teknologi Augmented Reality dapat memudahkan pengguna untuk berbelanja dengan menyenangkan. Penelitian ini bertujuan untuk mengidentifikasi penggunaan Augmented Reality terhadap online/offline store dengan aspek penilaian novelty, fashion, status, sociability, dan relaxation mempengaruhi trust in AR apps, apakah trust in AR apps mempengaruhi Usage Intention toward AR apps dan Online/Offline Store Patronage Intention. Studi ini menemukan bahwa Trust in AR apps adalah penentu Usage Intention toward AR apps dan Online/Offline Store Patronage Intention. Penelitian ini telah menunjukkan bahwa AR dapat meningkatkan pengalaman berbelanja dan bersosialisasi dengan lebih interaktif dan menarik. Selain itu, AR juga dapat digunakan untuk meningkatkan efisiensi bisnis dengan mengurangi kesalahan dan meningkatkan produktivitas Hasil penelitian ini menunjukkan bahwa secara berurut faktor yang mempengaruhi kepercayaan pengguna terhadap Augmented Reality adalah fashion/status, sociability, relaxation yang juga secara positif berpengaruh terhadap Usage Intention toward AR apps dan Online/Offline Store Patronage Intention.
A Augmented Reality (AR) is a technology that combines virtual objects with the real world. AR technology has the potential to transform the way we learn, play, work and shopping. Augmented Reality can facilitate users to shop with enjoyment in a professional manner. This research aims to identify the use of Augmented Reality in online/offline stores with aspects of novelty, fashion, status, sociability, and relaxation influencing trust in AR apps. It also examines whether trust in AR apps affects Usage Intention toward AR apps and Online/Offline Store Patronage Intention. The study found that Trust in AR apps is a determinant of Usage Intention toward AR apps and Online/Offline Store Patronage Intention. The research has demonstrated that AR can enhance the shopping experience and social interaction by making it more interactive and engaging. Additionally, AR can be utilized to improve business efficiency by reducing errors and increasing productivity. The results of this study indicate that the factors influencing user trust in Augmented Reality are fashion/status, sociability, and relaxation, which also positively affect Usage Intention toward AR apps and Online/Offline Store Patronage Intention in sequence.
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