Anteseden dari travel intention pada industri wisata melalui platform media sosial tiktok di indonesia

DETAIL KOLEKSI

Anteseden dari travel intention pada industri wisata melalui platform media sosial tiktok di indonesia

Oleh : Maharani Nur Aisyah Ningsih

Info Katalog

Nomor Panggil : 022002001127

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2024

Pembimbing 1 : Fatik Rahayu

Subyek : Marketing--Management

Kata Kunci : object-based authenticity, existential authenticity, attachment to social media influencer, enjoymen

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.
1.	2024_TA_SMJ_022002001127_Halaman-Judul.pdf	12
2.	2024_TA_SMJ_022002001127_Lembar-Pengesahan.pdf	6
3.	2024_TA_SMJ_022002001127_Bab-1-Pendahuluan.pdf	10
4.	2024_TA_SMJ_022002001127_Bab-2-Tinjauan-Pustaka.pdf	15
5.	2024_TA_SMJ_022002001127_Bab-3-Metode-Penelitian.pdf	14
6.	2024_TA_SMJ_022002001127_Bab-4-Analisis-dan-Pembahasan.pdf	13
7.	2024_TA_SMJ_022002001127_Bab-5-Simpulan.pdf	4
8.	2024_TA_SMJ_022002001127_Daftar-Pustaka.pdf	2
9.	2024_TA_SMJ_022002001127_Lampiran.pdf	18

Abstrak
Abstract

P Penelitian ini bertujuan untuk menganalisis variabel yang mempengaruhi TravelIntention terhadap industri wisata melalui Platform media sosial di Indonesia.Metode pengumpulan data yang digunakan pada penelitian ini adalah Non-Probability Sampling dengan teknik Purposive Sampling yang disebarkan kepada251 responden secara online melalui Google Form. Rancangan yang digunakanpada penelitian in adalah pengujian hipotesis dengan hasil Object-basedAuthenticity berpengaruh positif terhadap Existential Authenticity, Object-basedAuthenticity berpengaruh positif terhadap Attachment to social media influencer,Existential Authenticity berpengaruh positif terhadap Attachment to SocialMedia Influencer, Object-based Authenticity berpengaruh positif terhadapEnjoyment, Existential authenticity berpengaruh positif terhadap Enjoyment,Attachment to Social Media Influencer berpengaruh positif terhadap Enjoymentdan Enjoyment berpengaruh positif terhadap Travel Intention.

T This research aims to analyze the variables that influence Travel intention towardsthe tourism industry through social media platforms in Indonesia. The datacollection method used in this research was Non-Probability Sampling withPurposive Sampling techniques which were distributed to 251 respondents onlinevia Google Form. The design used in this research is hypothesis testing with theresults that Object-based Authenticity has a positive effect on Existentialauthenticity, Object-based Authenticity has a positive effect on Attachment tosocial media influencers, Existential authenticity has a positive effect onAttachment to social media influencers, Object-based Authenticity has a positiveeffect positive effect on Enjoyment, Existential authenticity has a positive effect onEnjoyment, Attachment to social media influencer has a positive effect onEnjoyment and Enjoyment has a positive effect on Travel intention.