Faktor-Faktor yang mempengaruhi purchase intention produk hijau.
Info Katalog
File Repositori
Nomor Panggil : 2020_TA_MJ_022141126
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2020
Pembimbing 1 : Ayu Ekasari
Subyek : Marketing - Management
Kata Kunci : ewnvironmental concern, purchase intention, personal norms, perceived value, willingness to pay.
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2010_TA_MJ_022141126_Halaman-Judul.pdf | ||
| 2. | 2010_TA_MJ_022141126_Bab-1.pdf | ||
| 3. | 2010_TA_MJ_022141126_Bab-2.pdf |
|
|
| 4. | 2010_TA_MJ_022141126_Bab-3.pdf |
|
|
| 5. | 2010_TA_MJ_022141126_Bab-4.pdf |
|
|
| 6. | 2010_TA_MJ_022141126_Bab-5.pdf |
|
|
| 7. | 2010_TA_MJ_022141126_Daftar-Pustaka.pdf | ||
| 8. | 2010_TA_MJ_022141126_Lampiran.pdf |
|
T Tujuan dari penelitian ini adalah untuk menganalisis pengaruh environmentalconcern terhadap purchase intention, personal norms terhadap purchase intention,perceived value terhadap purchase intention, willingness to pay terhadap purchaseintention Metode analisis data yang digunakan menggunakan metode analisisstructural equation modeling (SEM) dengan bantuan software AMOS 22.Berdasarkan pembahasan dan hasil penelitian yang telah diperoleh makadapat disimpulkan tidak terdapat pengaruh positif Environmental Concern terhadapPurchase Intention, terdapat pengaruh positif Personal Norms terhadap PurchaseIntention, tidak terdapat pengaruh positif Perceived Value terhadap PurchaseIntention, terdapat pengaruh positif Willingness to Pay terhadap Purchase Intention.
T The purpose of this study is to analyze the effect of environmental concern onpurchase intention, personal norms on purchase intention, perceived value onpurchase intention, willingness to pay for purchase intention Data analysis methodused is using structural equation modeling (SEM) analysis method with the help ofAMOS software 22.Based on the discussion and research results obtained, it can be concluded thatthere is no positive effect of Environmental Concern on Purchase Intention, there is apositive influence on Personal Norms on Purchase Intention, there is no positiveeffect of Perceived Value on Purchase Intention, there is a positive influence ofWillingness to Pay on Purchase Intention.
Peran mediasi sikap pada pengaruh norma subjektif dan religiusitas terhadap intensi pembelian
FEB - Usakti
Anteseden dan konsekuensi sikap viewers pada food vlogger sate taichan di channel youtube
FEB - Usakti
Anteseden dan konsekuensi affective identification dan satisfaction pada restoran cepat saji
FEB - Usakti
Pengaruh attitude, subjective norm, perceived behavioral control, halal awareness terhadap purchase intention
FEB - Usakti
Peran customer engagement dalam memediasi pengaruh gamification terhadap repurchase intention
FEB - Usakti
Pengaruh social media marketing dan price terhadap purchase intention melalui brand image
FEB - Usakti
Pengaruh e-wom terhadap purchase intention konsumen melalui brand equity pada apparel brands
FEB - Usakti
Assessing consumer preferences: exploring the willingness to pay a premium towards organic food brands
FEB - Usakti
Pengaruh country of origin terhadap purchase intention pada pasar smartphone di indonesia
FEB - Usakti
Dampak influencer social media pada consumer well-being dan purchase intention perspective youtube
FEB - Usakti
Pengaruh credibility social media influencer terhadap purchase intention pada produk skincare
FEB - Usakti
Pengaruh website design, reliable service, trust, personalisation terhadap purcahse intention e-grocery.
FEB - Usakti
Pengaruh service quality, perceived value, storeatmosphere terhadap customer satisfaction danpurchase intention
FEB - Usakti
Pengaruh social presence dan live streaming quality terhadap purchase intention pada e-commerce
FEB - Usakti
Anteseden environmental concerns dan social influence terhadap willingness to pay pada brand eco fashion di jakarta.
FEB - Usakti
Pengaruh brand awareness, brand loyalty dan brand attitude terhadap purchase intention pada aplikasi marketplace.
FEB - Usakti
Pengaruh utilitarian value dan hedonic value terhadap behavioral intention melalui customer satisfaction
FEB - Usakti
The effect of store atmosphere on willingness to pay through to store affect and store loyalty
FEB - Usakti
Pengaruh economic drivers dan social drivers terhadap increased purchase intentions melalui customer commitment
FEB - Usakti
Pengaruh perceived service quality dan perceived price terhadap repurchase intention pada provider telepon genggam
FEB - Usakti
Pengaruh customer perceived value dan customer satisfaction terhadap behavioral intention
FEB - Usakti
Antecedents dari repurchase intention, word-of-mouth dan feedback pada industri penerbangan low cost carrier
FEB - Usakti
Pengaruh brand image, product involvement, product knowledge terhadap counterfeits purchase intention
FEB - Usakti
Pengaruh ethicality of the advertisement dan likeabilit of the advertisemen terhadap purchase intention
FEB - Usakti
Pengaruh electronic word of mouth terhadap brand image dan purchase intention pada produk handphone
FEB - Usakti
Pengaruh brand love terhadap word of mouth, purchase intention dan brand loyalty merek mobil
FEB - Usakti
Pengaruh cognition,affection,conation dan brand awareness terhadap future purchase intention
FEB - Usakti
Pengaruh collectivism, environmental visibilities dan subjective norms terhadap green purchase intention.
FEB - Usakti
Info Koleksi Skripsi
Universitas
Fakultas
- FH (1597)
- FEB (7356)
- FK (2156)
- FKG (3523)
- FTSP (1166)
- FTI (3186)
- FTKE (2524)
- FALTL (2097)
- FSRD (756)