Pengaruh perceived trust, perceived ease of use, perceived usefulnes,dan alternative evaluation terhadap purchase intention penggunaan media sosial intagram commerce
Info Katalog
File Repositori
Nomor Panggil : 022001901020
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2023
Pembimbing 1 : Hj. Arwini Sumardi
Subyek : Marketing - Management;Commerce - Marketing
Kata Kunci : perceived trust, perceived ease of use, perceived usefulness, alternative evaluation dan purchase in
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001901020_Halaman-judul.pdf | ||
| 2. | 2023_TA_SMJ_022001901020_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001901020_Bab-1-Pendahuluan.pdf | ||
| 4. | 2023_TA_SMJ_022001901020_Bab-2-Landasan-teori.pdf |
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| 5. | 2023_TA_SMJ_022001901020_Bab-3-Metode-Penelitian.pdf |
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| 6. | 2023_TA_SMJ_022001901020_Bab-4-Analisis.pdf |
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| 7. | 2023_TA_SMJ_022001901020_Bab-5-Simpulan.pdf |
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| 8. | 2023_TA_SMJ_022001901020_Daftar-pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001901020_Lampiran.pdf |
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P Penelitian ini memiliki tujuan untuk menganalisis Pengaruh Perceived Trust, Perceived Ease of Use, Perceived Usefulness, dan Alternative Evaluation terhadap Purchase Intention pada penggunaan media sosial Instagram Commerce. Sampel yang diambil adalah dengan kriteria berupa individu yang mengikuti minimal 3 merek produkfashionpria di media sosialInstagram Commerce. Penelitian ini menggunakan data primer dan menggunakan teknik purposive sampling yang diperoleh melalui kuesioner online yang dibagikan kepada 161 responden. Data dianalisis menggunakan metode Structural Equation Model (SEM) dengan program SPSS dan AMOS. Hasil dari penelitian ini menunjukkan bahwa Perceived Ease of Use tidak terdapat pengaruh positif terhadap purchase intention.
T This study aims to analyze the effect of Perceived Trust, Perceived Ease of Use, Perceived Usefulness, and Alternative Evaluation on Purchase Intention on the use of social media Instagram Commerce. The sample taken is with the criteria of an individual following at least 3 brands of men's fashion products on Instagram Commerce social media. This study used primary data and used a purposive sampling technique which was obtained through an online questionnaire which was distributed to 161 respondents. Data were analyzed using the Structural Equation Model (SEM) method with the SPSS and AMOS programs. The results of this study indicate that Perceived Ease of Use has no positive effect on purchase intention
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