Faktor-faktor yang mempengaruhi E-satisfaction dan E-loyalty dalam belanja online
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2010
Pembimbing 1 : Ina Oktaviana Matusin
Subyek : Marketing - computer networks;electronic commerce
Kata Kunci : internet shopping, customer satisfaction, customer loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
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| 1. | 2010_TA_MJ_022060031_1.pdf |
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| 2. | 2010_TA_MJ_022060031_2.pdf |
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| 3. | 2010_TA_MJ_022060031_3.pdf |
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| 4. | 2010_TA_MJ_022060031_4.pdf |
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| 5. | 2010_TA_MJ_022060031_5.pdf |
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| 6. | 2010_TA_MJ_022060031_6.pdf |
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| 7. | 2010_TA_MJ_022060031_7.pdf |
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P Penyusunan skripsi ini bertujuan untuk mengetahui pengaruh antara Technology Acceptance Factor, Website Service Quality, Specific Holdup Cost terhadap e Satisfaction dan e-Loyalty. Instrumen penelitian ini menggunakan kuesioner yang dibagikan kepada 120 orang responden yang telah melakukan belanja secara online. Metode Analisa penelitian ini menggunakan metode Structural Equation Modeling (SEM). Hasil penelitian menyatakan bahwa terdapat pengaruh positif Technology Acceptance Factor, Website Service Quality, Specific Holdup Cost terhadap e Satisfaction dan e-Loyalty. Hasil penelitian ini juga menyatakan bahwa terdapat pengaruh positif e-Satisfaction terhadap e-Loyalty.
P Preparation of this paper aims to determine the effect of the Technology Acceptance Factor, Website Service Quality, Cost holdup Specific to e Satisfaction and e-Loyalty. The research instrument used a questionnaire distributed to 120 respondents who have done online shopping. This study analyzes the method using Structural Equation Modeling (SEM). The results stated that there is a positive effect of the Technology Acceptance Factor, Website Service Quality, Cost holdup Specific to e Satisfaction and e-Loyalty. The results of this study also states that there are positive effects of e-Satisfaction on e-Loyalty.
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