Konsekuensi citra merek halal pada restoran halal cepat saji
Info Katalog
File Repositori
Nomor Panggil : 022001906004
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2022
Pembimbing 1 : Yolanda Masnita Siagian
Subyek : Brand name products;Halal food
Kata Kunci : halal brand image, halal brand satisfaction, halal brand trust, halal brand loyalty
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2023_TA_SMJ_022001906004_Halaman-Judul.pdf | ||
| 2. | 2023_TA_SMJ_022001906004_Lembar-Pengesahan.pdf | ||
| 3. | 2023_TA_SMJ_022001906004_Bab-1-Pendahuluan.pdf | ||
| 4. | 2023_TA_SMJ_022001906004_Bab-2-Tinjauan-Pustaka.pdf |
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| 5. | 2023_TA_SMJ_022001906004_Bab-3-Metode-penelitian.pdf |
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| 6. | 2023_TA_SMJ_022001906004_Bab-4-Hasil-dan-pembahasan.pdf |
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| 7. | 2023_TA_SMJ_022001906004_Bab-5-Kesimpulan.pdf |
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| 8. | 2023_TA_SMJ_022001906004_Daftar-Pustaka.pdf | ||
| 9. | 2023_TA_SMJ_022001906004_Lampiran.pdf |
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P Penelitian ini bertujuan menguji dan menganalisis peran halal brand image, halal brand satisfaction, halal brand trust, dan halal brand loyalty terhadap halal brandequity di mana adanya variabel halal brand loyalty dalam memediasi pengaruh halalbrand trust terhadap halal brand equity pada konsumen restoran halal. Sampel yangdigunakandalampenelitianiniberjumlah220responden.Teknikpengambilansampel yang digunakan adalah purposive sampling. Data dianalisis menggunakanmetode Structural Equation Model (SEM). Hasil dari penelitian ini adalah: (1) HalalBrand Image berpengaruh positif terhadap Halal Brand Satisfaction, (2) Halal BrandImage berpengaruh positif terhadap Halal Brand Trust, (3) Halal Brand Image tidakberpengaruh positif terhadap Halal Brand Equity, (4) Halal Brand Satisfaction tidakberpengaruh positif terhadap Halal Brand Equity, (5) Halal Brand Trust berpengaruhpositif terhadap Halal Brand Loyalty, (6) Halal Brand Loyalty berpengaruh positifterhadap HalalBrand Equity,dan(7) Halal BrandLoyalty tidak memediasi pengaruh positif Halal Brand Trust terhadap Hala Brand Equity
T This study aims to examine and analyze the role of halal brand image, halal brandsatisfaction, halal brand trust, and halal brand loyalty to halal brand equity wherethere is a variable halal brand loyalty in mediating the effect of halal brand trust onhalal brand equity in halal restaurant consumers. The sample used in this studyamounted to 220 respondents. The sampling technique used was purposive sampling.Data were analyzed using the Structural Equation Model (SEM) method. The resultsofthis studyare:(1)Halal Brand Imagehas apositiveeffectonHalal BrandSatisfaction, (2) Halal Brand Image has a positive effect on Halal Brand Trust, (3)Halal Brand Image has no positive effect on Halal Brand Equity, (4) Halal BrandSatisfactionhasnopositiveeffectonHalalBrandEquity,(5)HalalBrandTrusthasa positive effect on Halal BrandHalal Brand Image; Halal Brand Satisfaction; Halal Brand Trust; HalalBrandLoyalty;andHalalBrandEquity. Loyalty, (6)Halal Brand Loyalty has a positiveeffect on Halal Brand Equity, and (7) Halal Brand Loyalty does not mediate thepositive influence of Halal Brand Truston
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