Anteseden purchase intention dengan menggunakan social commerce
Info Katalog
File Repositori
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2025
Pembimbing 1 : Sri Vandayuli Riorini
Pembimbing 2 : Mahasiswa
Kata Kunci : Functional Motivation, Hedonic Motivation, Social Motivation, Active Participation, Purchase Intent
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2024_SK_SMJ_022002002044_Halaman-Judul.pdf | ||
| 2. | 2024_SK_SMJ_022002002044_Surat-Pernyataan-Revisi-Terakhir.pdf | 1 | |
| 3. | 2024_SK_SMJ_022002002044_Surat-Hasil-Similaritas.pdf | 1 | |
| 4. | 2025_SK_SMJ_022002002044_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf | 1 | |
| 5. | 2024_SK_SMJ_022002002044_Lembar-Pengesahan.pdf | 4 | |
| 6. | 2024_SK_SMJ_022002002044_Pernyataan-Orisinalitas.pdf | 1 | |
| 7. | 2025_SK_SMJ_022002002044_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf | 1 | |
| 8. | 2024_SK_SMJ_022002002044_Bab-1.pdf | ||
| 9. | 2024_SK_SMJ_022002002044_Bab-2.pdf |
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| 10. | 2024_SK_SMJ_022002002044_Bab-3.pdf |
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| 11. | 2024_SK_SMJ_022002002044_Bab-4.pdf |
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| 12. | 2024_SK_SMJ_022002002044_Bab-5.pdf | ||
| 13. | 2024_SK_SMJ_022002002044_Daftar-Pustaka.pdf | ||
| 14. | 2024_SK_SMJ_022002002044_Lampiran.pdf |
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P Penelitian ini bertujuan menguji pengaruh Functional Motivation, HedonicMotivation, Social Motivation, dan Active Participation terhadap Purchase Intentionpada social commerce di Indonesia. Sampel yang digunakan pada penelitian iniberjumlah 200 responden. Teknik pengambilan sampel yang digunakan padapenelitian ini adalah non-probability sampling dengan teknik purposive sampling.Pengumpulan data ialah survei dengan menyebarkan kuesioner secara online melaluiGoogle Form. Pengujian dilakukan dengan metode Structural Equation Model (SEM).Hasil penelitian ini adalah Functional Motivation berpengaruh positif terhadap ActiveParticipation, Hedonic Motivation berpengaruh positif terhadap Active Participation,Social Motivation berpengaruh positif terhadap Active Participation, ActiveParticipation berpengaruh positif terhadap Purchase Intention.
T This study aims to examine the effect of Functional Motivation, HedonicMotivation, Social Motivation, and Active Participation to Purchase Intention onsocial commerce in Indonesia. The sample used in this study amounted to 200respondents. The sampling technique used in this study is non-probability samplingwith purposive sampling technique. Data collection is a survey by distributingquestionnaires online via Google Form. Testing was carried out using the StructuralEquation Model (SEM) method. The results of this study are Functional Motivationhas a positive effect on Active Participation, Hedonic Motivation has a positive effecton Active Participation, Social Motivation has a positive effect on ActiveParticipation, Active Participation has a positive effect on Purchase Intention.
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