DETAIL KOLEKSI

The effect of convenience, trustworthiness and pricetowards customer perceived value in online food delivery services


Oleh : Muhammad Rizky Ananda

Info Katalog

Nomor Panggil : 022001906025

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Fatik Rahayu

Subyek : Marketing--Mangement;Trust - Economic aspects

Kata Kunci : convenience, trustworthiness, price towards customer perceived value.

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2023_TA_SMJ_022001906025_Halaman-Judul.pdf 10
2. 2023_TA_SMJ_022001906025_Lembar-Pengesahan.pdf 6
3. 2023_TA_SMJ_022001906025_Bab-1-Pedanhuluan.pdf 7
4. 2023_TA_SMJ_022001906025_Bab-2-Tinjauan-Pustaka.pdf 11
5. 2023_TA_SMJ_022001906025_Bab-3-Metode-Penelitian.pdf 17
6. 2023_TA_SMJ_022001906025_Bab-4-Analisis-dan-Pembahasan.pdf 9
7. 2023_TA_SMJ_022001906025_Bab-5-Kesimpulan.pdf 4
8. 2023_TA_SMJ_022001906025_Daftar-Pustaka.pdf 2
9. 2023_TA_SMJ_022001906025_Lampiran.pdf 26

T Tujuan penelitian ini adalah menganalisa pengaruh Convenience, Trustworthiness, dan Price terhadap Customer Perceived Valuepada layanan Online Food Delivery. Teknik pengambilan sampel dalam penelitian ini menggunakan “purposive sampling” dengan kriteria responden adalah individu yang pernah membeli makanan melalui layanan online food delivery. Penelitian ini menggunakan data primer yang diperoleh melalui kuesioner yang didistribusikan kepada 200 responden. Data dianalisis menggunakan SEM yang dijalankan oleh program AMOS. Hasil penelitian ini menunjukkan bahwa terdapat pengaruh positif Convenience, Trustworthiness terhadap Customer Perceived Value.

T The purpose of this study is to analyze the effect of Convenience, Trustworthiness, and Pricetowards Customer Perceived Valuein Online Food Delivery services. The sampling technique in this study uses "purposive sampling" with the criteria of respondents are individuals who have purchased food through online food delivery services. This study used primary data obtained through questionnaires distributed to 200 respondents. The data was analyzed using SEM run by the AMOS program. The results of this study show that there is a positive influence of Convenience, Trustworthinesstowards Customer Perceived Value

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