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Anteseden dan konsekuensi behavior intentions pada penggunaan e-wallet


Oleh : Ivan Nugroho

Info Katalog

Nomor Panggil : 022001801120

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Luki Adiati Pramono

Subyek : Consumer behavior;Commerce - Marketing

Kata Kunci : perceived usefulness, perceived ease of use, trust, behavioral intentions dan use behavior

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2023_TA_SMJ_022001801120_Halaman-Judul.pdf 11
2. 2023_TA_SMJ_022001801120_Lembar-Pengeshaan.pdf 6
3. 2023_TA_SMJ_022001801120_Bab-1-Pendahuluan.pdf 6
4. 2023_TA_SMJ_022001801120_Bab-2-Tinjauan-Pustaka.pdf 9
5. 2023_TA_SMJ_022001801120_Bab-3-Metode-Penelitian.pdf 15
6. 2023_TA_SMJ_022001801120_Bab-4-Analisis-dan-Pembahasan.pdf 12
7. 2023_TA_SMJ_022001801120_Bab-5-Kesimpulan.pdf 4
8. 2023_TA_SMJ_022001801120_Daftar-Pustaka.pdf 8
9. 2023_TA_SMJ_022001801120_Lampiran.pdf 13

K Kemajuan teknologi saat ini memungkinkan konsumen dan bisnis untuk melakukan pembayaran dengan mudah. Pembayaran dijanjikan akan dilakukan secara elektronik dalam lingkungan yang aman yaitu pembayaran elektronik pada transaksi online yang dilakukan melalui internet. Tujuan penelitian ini adalah menguji anteseden dan konsekuensi Behavior Intentions pada pengguna e-wallet. Pada penelitian ini terdapat lima variabel yang dipakai, yakni Perceived Usefulness, Perceived Ease Of Use, Trust, Behavior Intentions dan Use Behavior. Pengumpulan data primer dilakukan menggunakan cara menyebarkan kuesioner secara online dan langsung pada responden melalui link kuesioner (Google Form) di media sosial seperti Line, Whatsapp dan Instagram. Analisa data dilakukan menggunakan Structural Equation Modelling (SEM). Instrumen penelitian diuji validitas dan reliabilitasnya. Hasil penelitian menunjukkan bahwa dari 4 hipotesis, 3 didukung dan 1 ditolak. Sehingga dapat dikatakan bahwa variable Perceived Ease of Use mempunyai pengaruh terhadap Behavioral Intentions. Sedangkan variable Perceived Usefulness ternyata tidak mempunyai pengaruh positif terhadap Behavioral Intentions. Berdasarkan penelitian yang sudah dilakukan, maka implikasi manajerial yang dapat dijadikan masukan untuk manajer pemasaran atau perusahaan di bidang e-wallet dalam meningkatkan perceived usefulness pada konsumen agar tetap bermanfaat saat menggunakan pembayaran menggunakan e-wallet tersebut, dan menggunakan pembayaran melalui e-wallet secara terus menerus.

A Advances in technology today allow consumers and businesses to make payments easily. Payments are promised to be made electronically in a secure environment i.e. electronic payments to online transactions made via the internet. The purpose of this research is to examine the antecedents and consequences of Behavioral Intentions for e-wallet users. In this study there are five variables used, namely Perceived Usefulness, Perceived Ease Of Use, Trust, Behavioral Intentions and Use Behavior. Primary data collection was carried out by distributing questionnaires online and directly to respondents via the questionnaire link (Google Form) on social media such as Line, Whatsapp and Instagram. Data analysis was performed using Structural Equation Modeling (SEM). The research instrument was tested for validity and reliability. The results showed that of the 4 hypotheses, 3 were supported and 1 was rejected. So it can be said that the variable Perceived Ease of Use has an influence on Behavioral Intentions. Meanwhile, the variable Perceived Usefulness does not have a positive effect on Behavioral Intentions. Based on the research that has been done,there are managerial implications that can be used as input for marketing managers or companies in the field of e-wallets in increasing the perceived usefulness of consumers so that they are still useful when using payments using the e-wallet, and using payments via e-wallet continuously.

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