DETAIL KOLEKSI

Pengaruh social motivation dan perceived usefulness terhadap online purchase intention yang dimediasi oleh trust


Oleh : Annisya Ilfida

Info Katalog

Nomor Panggil : 022001901012

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2022

Pembimbing 1 : Aekram Faisal

Subyek : Electronic commerce

Kata Kunci : social motivation, perceived usefulness, trust, online purchase intention.

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2022_TA_SMJ_022001901012_Halaman-Judul.pdf 11
2. 2022_TA_SMJ_022001901012_Lembar-Pengesahan.pdf 6
3. 2022_TA_SMJ_022001901012_Bab-1-Pendahuluan.pdf 9
4. 2022_TA_SMJ_022001901012_Bab-2-Tinjauan-Pustaka.pdf
5. 2022_TA_SMJ_022001901012_Bab-3-Metode-Penelitian.pdf 16
6. 2022_TA_SMJ_022001901012_Bab-4-Analisis-dan-Pembahasan.pdf 16
7. 2022_TA_SMJ_022001901012_Bab-5-Kesimpulan.pdf 4
8. 2022_TA_SMJ_022001901012_Daftar-Pustaka.pdf 6
9. 2022_TA_SMJ_022001901012_Lampiran.pdf 16

T Tujuan dari penelitian ini adalah untuk menganalisis pengaruh social motivation dan perceived usefulness terhadap online purchase intention baik secara langsung maupun melalui trust yang berperan sebagai variabel mediasi pada produk pembersih wajah di e-commerce. Penelitian ini menggunakan data primer, pengumpulan data dilakukan dengan menyebarkan kuesioner online melalui google form kepada konsumen yang imembeli iproduk ipembersih iwajah di e-commerce dan pernah membeli produk pembersih wajah di e-commerce dalam satu tahun terakhir. Jumlah sampel sebanyak 238 responden dan teknik pengambilan sampel yang digunakan adalah purposive sampling. Metode analisis data yang digunakan pada penelitian ini untuk menganalisa pengaruh antar variabel-variabel yang dimiliki menggunakan metode Structural Equation Model (SEM) dengan bantuan software SmartPls 4.Hasil penelitian menunjukkan bahwa terdapat pengaruh positif social motivation, perceived usefulness dan trust terhadap online purchase intention. Terdapat pengaruh positif social motivation dan perceived usefulness terhadap trust. Terdapat pengaruh positif social motivation terhadap online purchase intention yang dimediasi oleh trust. Terdapat pengaruh positif perceived usefulness terhadap online purchase intention yang dimediasi oleh trust.Penelitian selanjutnya tidak hanya melakukan penelitian terhadap konsumen yang mempunyai niat membeli produk pembersih wajah, tetapi juga menggunakan pada produk kosmetik dan industri lainnya dan diharapkan menambahkan variabel lainnya dalam penelitian seperti celebrity endorser, perceived value, perceived risk.

T The purpose of this research is to analyze the effect of social motivation and perceived usefulness on online purchase intention, both directly and through trust, which acts as a mediating variable for facial cleansing products in e-commerce. This study used primary data, data collection was carried out by distributing online questionnaires via the Google form to consumers who bought facial cleansing products in e-commerce and had purchased facial cleansing products in e-commerce in the past year. The number of samples is 238 respondents and the sampling technique used is purposive sampling. The data analysis method used in this study is to analyze the influence between the variables that are owned by using the Structural Equation Model (SEM) method with the help of SmartPls 4 software.The results showed that there was a positive influence of social motivation, perceived usefulness and trust on online purchase intention. There is a positive influence of social motivation and perceived usefulness on trust. There is a positive influence of social motivation on online purchase intention mediated by trust. There is a positive influence of perceived usefulness on online purchase intention mediated by trust.Subsequent research does not only conduct research on consumers who have the intention of buying facial cleansing products, but also uses them on cosmetic products and other industries and is expected to add other variables in research such as celebrity endorsers, perceived value, perceived risk.

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