DETAIL KOLEKSI

Anteseden dan konsekuensi cognitive-emotional engagement dan behavioral engagement pada pembelian kosmetik

Oleh : Adita Rosdiana

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2025

Pembimbing 1 : Fatik Rahayu

Pembimbing 2 : Mahasiswa

Kata Kunci : Social influence, normative influence, informational influence, eWOM engagement, Cognitive-emotional

Status Posting : Published

Status : Lengkap

File Repositori
No. Nama File Hal. Link
1. 2025_SK_SMJ_022002106014_Halaman-Judul.pdf
2. 2025_SK_SMJ_022002106014_Surat-Pernyataan-Revisi-Terakhir.pdf 1
3. 2025_SK_SMJ_022002106014_Surat-Hasil-Similaritas.pdf 1
4. 2025_SK_SMJ_022002106014_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf 1
5. 2025_SK_SMJ_022002106014_Lembar-Pengesahan.pdf 2
6. 2025_SK_SMJ_022002106014_Pernyataan-Orisinalitas.pdf 1
7. 2025_SK_SMJ_022002106014_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf 1
8. 2025_SK_SMJ_022002106014_Bab-1.pdf
9. 2025_SK_SMJ_022002106014_Bab-2.pdf
10. 2025_SK_SMJ_022002106014_Bab-3.pdf
11. 2025_SK_SMJ_022002106014_Bab-4.pdf
12. 2025_SK_SMJ_022002106014_Bab-5.pdf
13. 2025_SK_SMJ_022002106014_Daftar-Pustaka.pdf
14. 2025_SK_SMJ_022002106014_Lampiran.pdf

P Penelitian ini bertujuan menguji dan menganalisis peran normative influence daninformational influence dalam memengaruhi Cognitive-emotional engagement danbehavioral engagement, serta dampaknya terhadap e-WOM Adoption pada pembeliankosmetik. Sampel yang digunakan pada penelitian ini sebanyak 220 responden. Metodeteknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisismenggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah:(1) Normative influence berpengaruh positif terhadap cognitive-emotional engagement,(2) Normative influence berpengaruh positif terhadap behavioral engagement, (3)Informational influence berpengaruh positif terhadap cognitive-emotional engagement,(4) Informational Influence berpengaruh positif terhadap behavioral engagement, (5)Cognitive-emotional engagement berpengaruh positif terhadap e-WOM Adoption, (6)Behavioral engagement tidak berpengaruh positif terhadap e-WOM Adoption.

T The purpose of this study was to examine and analyze the role of normative influence andinformational influence in influencing cognitive-emotional engagement and behavioralengagement, as well as their impact on e-WOM Adoption in cosmetic purchases. Thesample used in this study is 220 respondents. The sampling technique used is purposivesampling. The data are analyzed using the SEM method. The findings of this study are:(1) Normative influence has a positive effect on cognitive-emotional engagement, (2)Normative influence has a positive effect on behavioral engagement, (3) Informationalinfluence has a positive effect on cognitive-emotional engagement, (4) Informationalinfluence has a positive effect on behavioral engagement, (5) Cognitive-emotionalengagement has a positive effect on e-WOM adoption, (6) Behavioral engagement has nopositive effect on e-WOM adoption.

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