DETAIL KOLEKSI

Pengaruh CSR perception terhadap behavioral intention


Oleh : Muhamad Fikri Sani

Info Katalog

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Moch Sabur

Subyek : Social responsibility of business

Kata Kunci : CSR perception, trust, commitment, behavioral Intention.

Status Posting : Published

Status : Lengkap


File Repositori
No. Nama File Hal. Link
1. 2023_SK_SMJ_022001902048_Halaman-Judul.pdf 12
2. 2023_SK_SMJ_022001902048_Surat-Pernyataan-Revisi-Terakhir.pdf 1
3. 2023_SK_SMJ_022001902048_Surat-Hasil-Similaritas.pdf 1
4. 2023_SK_SMJ_022001902048_Halaman-Pernyataan-Persetujuan-Publikasi-Tugas-Akhir-untuk-Kepentingan-Akademis.pdf 1
5. 2023_SK_SMJ_022001902048_Lembar-Pengesahan.pdf 6
6. 2023_SK_SMJ_022001902048_Pernyataan-Orisinalitas.pdf 1
7. 2023_SK_SMJ_022001902048_Formulir-Persetujuan-Publikasi-Karya-Ilmiah.pdf 1
8. 2023_SK_SMJ_022001902048_Bab-1.pdf 8
9. 2023_SK_SMJ_022001902048_Bab-2.pdf 9
10. 2023_SK_SMJ_022001902048_Bab-3.pdf 14
11. 2023_SK_SMJ_022001902048_Bab-4.pdf 13
12. 2023_SK_SMJ_022001902048_Bab-5.pdf 3
13. 2023_SK_SMJ_022001902048_Daftar-Pustaka.pdf 4
14. 2023_SK_SMJ_022001902048_Lampiran.pdf 22

P Penelitian ini bertujuan untuk menguji dan menganalisis pengaruh csr perception terhadap behavioral intention. Sampel yang digunakan dalam penelitian ini berjumlah 140 responden. Teknik pengambilan sampel yang digunakan adalah purposive sampling. Data dianalisis menggunakan metode Structural Equation Model (SEM). Hasil dari penelitian ini adalah : (1) CSR Perception mempunyai pengaruh positif terhadap Trust, (2) CSR Perception mempunyai pengaruh positif terhadapCommitment, (3) CSR Perception mempunyai pengaruh positif terhadap Behavioral Intention, (4) CSR Perception mempunyai pengaruh positif terhadap Behavioral Intention yang dimediasi oleh Trust, (5) CSR Perception tidak mempunyai pengaruh positif terhadap Behavioral Intention yang dimediasi oleh Commitment.

T This study aims to test and analyze the influence of csr perception on behavioral intention. The sample used in this study amounted to 140 respondents. The sampling technique used was purposive sampling. The data was analyzed using the Structural Equation Model (SEM) method. The results of this study are: (1) CSR Perception has a positive influence on Trust, (2) CSR Perception has a positive influence on Commitment, (3) CSR Perception has a positive influence on Behavioral Intention, (4) CSR Perception has a positive influence on Behavioral Intention mediated by Trust, (5) CSR perceptions do not have a positive influence on Behavioral Intentions mediated by Commitment.

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