Pengaruh service quality, website quality, brand reputation, trust, dan perceived risk terhadap purchase intention

DETAIL KOLEKSI

Pengaruh service quality, website quality, brand reputation, trust, dan perceived risk terhadap purchase intention

Oleh : Cindy Bernika

Info Katalog

Nomor Panggil : 022001801082

Penerbit : FEB - Usakti

Kota Terbit : Jakarta

Tahun Terbit : 2023

Pembimbing 1 : Iwan Ekawanto

Subyek : Brand loyalty;Purchasing - Marketing

Kata Kunci : service quality, website quality, brand reputation, trust, perceived risk, and purchase intention.

Status Posting : Published

Status : Lengkap

File Repositori

No.	Nama File	Hal.	Link
1.	2023_TA_SMJ_022001801082_Halaman-Judul.pdf
2.	2023_TA_SMJ_022001801082_Lembar-Pengesahan.pdf
3.	2023_TA_SMJ_022001801082_Bab-1-Pendahuluan.pdf
4.	2023_TA_SMJ_022001801082_Bab-2-Tinjauan-Pustaka.pdf
5.	2023_TA_SMJ_022001801082_Bab-3-Metode-Penelitian.pdf
6.	2023_TA_SMJ_022001801082_Bab-4-Analisis-dan-Pembahasan.pdf
7.	2023_TA_SMJ_022001801082_Bab-5-Kesimpulan.pdf
8.	2023_TA_SMJ_022001801082_Daftar-Pustaka.pdf
9.	2023_TA_SMJ_022001801082_Lampiran.pdf

Abstrak
Abstract

T Tujuan penelitian ini adalah untuk mengetahui pengaruh dari service quality, website quality, brand reputation, trust, dan perceived risk terhadap terhadap purchase intention. Teknik pemgambilan sampel yang digunakan yaitu purposive sampling dengan responden sebanyak 216. Pengumpulan data menggunakan kuesioner online dengan skala liker 1 sampai 5. Penelitian ini menggunakan metode Structural Equation Modeling (SEM) melalui program AMOS untuk mengolah data. Hasil penelitian menunjukkan bahwa service quality tidak berpengaruh positif terhadap purchase intention konsumen di Jakarta, website quality tidak berpengaruh positif terhadap purchase intention konsumen di Jakarta, brand reputation berpengaruh positif terhadap purchase intention konsumen di Jakarta, trust berpengaruh positif terhadap purchase intention konsumen di Jakarta, dan perceived risk tidak berpengaruh positif terhadap purchase intention konsumen di Jakarta.

T The purpose of this study was to determine the effect of service quality, website quality, brand reputation, trust, and perceived risk on consumer purchase intentions. The sampling technique used was purposive sampling with 216 respondents. Data collection used an online questionnaire with a Liker scale of 1 to 5. This study used the Structural Equation Modeling (SEM) method through the AMOS program to process the data. The results showed that service quality did not have a positive effect on consumer purchase intentions in Jakarta, website quality did not have a positive effect on consumer purchase intentions in Jakarta, brand reputation had a positive effect on consumer purchase intentions in Jakarta, trust had a positive effect on consumer purchase intentions in Jakarta, and perceived risk does not have a positive effect on consumer purchase intentions in Jakarta.