Pengaruh e-wom dan value co-creation
Info Katalog
File Repositori
Nomor Panggil : 2019_TA_MJ_022131211
Penerbit : FEB - Usakti
Kota Terbit : Jakarta
Tahun Terbit : 2019
Pembimbing 1 : Adiati Hardjanti
Subyek : Electronic - Social media;Marketing management
Kata Kunci : Smartphone, social media, purchase intention, ewom, value co-creation, other management related top
Status Posting : Published
Status : Lengkap
File Repositori
| No. | Nama File | Hal. | Link |
|---|---|---|---|
| 1. | 2018_TA_MJ_0221312211_Halaman-Judul.pdf | ||
| 2. | 2018_TA_MJ_0221312211_Bab-1.pdf | ||
| 3. | 2018_TA_MJ_0221312211_Bab-2.pdf |
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| 4. | 2018_TA_MJ_0221312211_Bab-3.pdf |
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| 5. | 2018_TA_MJ_0221312211_Bab-4.pdf |
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| 6. | 2018_TA_MJ_0221312211_Bab-5.pdf |
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| 7. | 2018_TA_MJ_0221312211_Daftar-Pustaka.pdf | ||
| 8. | 2018_TA_MJ_0221312211_Lampiran.pdf |
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T Tujuan dari Penelitian ini adalah untuk menganalisa pengaruh dari e-WOM In Facebook Fan Pages dan Value Co-Creation terhadap Purchase Intention. Data diperoleh dengan cara menyebarkan kuesioner online kepada 120 responden di Jakarta, .Data yang digunakan adalah cross-sectional dan menggunakan purposive sampling sebagai pengambilan metode sampel.Data menggunakan Program AMOS. Alat analisis yang digunakan adalah Structural Equation Modeling (SEM). Hasil pengujian hipotesa menunjukkan bahwa e-WOM In Facebook Fan Pages berpengaruh positif secara signifikan terhadap Purchase Intention. e-WOM In Facebook Fan Pages berpengaruh positif secara signifiikan terhadap Value Co-Creation. Value Co-Creation berpengaruh positif secara signifikan terhadap Purchase Intention Penelitian selanjutnya menggunakan variabel geographical diversity in India and across the world (Sambashiva Rao Kunja dan Acharyulu (2018)
T The purpose of this study is to analyze the impact of e-WOM In Facebook Fan Pages , Value Co- Creation and Value Co-Creation. The data was gathered using online questionnaires and was collected from 120 respondent across Jakarta.The data was using cross-sectional and the sampling method was using purposive sampling. The reseach were using Structural Equation Modeling (SEM) as analyisis method.The finding in this research were: e-WOM In Facebook Fan Pages were significantly have positive effect Purchase Intention, e-WOM In Facebook Fan Pages were signifitcantly have postive effect Value Co-Creation, and Value Co-Creation were signifitcantly have positive effect Purchase IntentionThe further research uses variables geographical diversity in India and across the world (Sambashiva Rao Kunja dan Acharyulu (2018)
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